The Pod Files - A Content Marketing Podcast in a Creator Economy World Podcast By Bogdan Bratis - Content Marketing Expert cover art

The Pod Files - A Content Marketing Podcast in a Creator Economy World

The Pod Files - A Content Marketing Podcast in a Creator Economy World

By: Bogdan Bratis - Content Marketing Expert
Listen for free

Are you a business owner trying to market your venture through content marketing? Are you struggling to get an ROI with your marketing?


If the answer is yes, this podcast is for you!


In this ever-changing world, it is imperative to stay up to date with the latest developments in the creator economy. Have you ever wondered why certain businesses using content marketing succeed while others struggle to put content out there?


Tune in and learn the secrets of running a successful business in the creator economy and elevate your business’ creative department so it actually generates results.


This podcast is made possible by Saspod - https://saspod.com

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Economics Leadership Management & Leadership
Episodes
  • Inside European Podcasting: Lessons on Growth, Global Perspectives, and Community from Andreea Coscai
    Dec 20 2025

    In this episode of The Pod Files, host Bogdan Bratis welcomes Andreea Coscai, a Romanian podcast producer, marketer, and co-founder of Podvision. Andreea shares her international journey, having lived in China and the United States before returning to Romania. She talks about her beginnings in podcasting, inspired by her mentor and exposure to the power of audio storytelling, and details her experience working with Tink Media, where she helps podcasters scale their shows internationally.


    A large part of the conversation centers on strategies for growing podcast audiences, with Andreea emphasizing the importance of connecting with existing podcast listeners through approaches like feed swaps, guesting, and pitching to podcast newsletters. She also stresses the value of building relationships within the podcasting community, rather than just focusing on gaining new listeners through paid ads.


    The discussion explores the European podcasting landscape, highlighting which countries have the strongest markets and how Eurowaves, Andreea's new newsletter, aims to bring together podcasters from across Europe. The episode also covers the differences between audio and video podcasting trends in various regions, the importance of sustainability and authenticity in podcast production, and common challenges and mistakes in marketing podcasts.


    Finally, Andreea shares success stories from her work, including rapidly growing audiences for clients by leveraging strategic partnerships and outreach. The episode blends practical advice, industry insight, and personal anecdotes, making it a must-listen for podcasters looking to expand their reach.


    Learn About Saspod


    Host Your Podcast: https://saspod.com/hosting

    Produce Your Podcast: https://saspod.com/podcast-prodution

    Affiliate Program: https://saspod.com/affiliates-program

    Wanna Be A Guest? E-mail us at: thepodfiles@saspod.com

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    52 mins
  • How To Name A Podcast? This One Mistake Makes Your Content Invisible
    Aug 22 2025

    In this solo podcast episode, Bogdan Bratis talks about why naming a podcast correctly is important and what mistakes to avoid in the process. You will learn the power of keywords in ranking your show on podcast players, why trademarking is essential, and how the right podcast name can improve your company or personal brand.


    This episode is short and sweet, but it contains essential information that will accelerate your content marketing campaign.


    (00:00) - How to name a podcast overview

    (02:40) - How to increase the visibility through a podcast name

    (10:25) - Podcast name trademark aspects, domain availability

    (16:41) - Increase your brand through your podcast name

    (18:15) - Include your podcast in the Wikidata directory


    Read Article: https://saspod.com/blog/post/podcast-names


    YouTube Version: https://www.youtube.com/watch?v=WdrwZ14VisU

    Learn About Saspod


    Host Your Podcast: https://saspod.com/hosting

    Produce Your Podcast: https://saspod.com/podcast-prodution

    Affiliate Program: https://saspod.com/affiliates-program

    Wanna Be A Guest? E-mail us at: thepodfiles@saspod.com

    Show more Show less
    18 mins
  • The Future of Podcasting with James Cridland editor of Podnews
    Aug 6 2025

    In this episode of The Pod Files, host Bogdan Bratis sits down with podcasting industry veteran James Cridland, the editor of Podnews and a leading radio futurologist. James shares insights from his impressive career, including launching the world's first streaming radio mobile app and advising major broadcasters like the BBC and ABC Australia.


    The conversation covers the evolution of podcasting, the critical importance of openness in the industry, and why Podcasting 2.0 matters for creators and listeners. James discusses current challenges around analytics and platform control posed by giants like Spotify and YouTube, emphasising the need to keep podcasting accessible and open. He also explores the global state of podcasting, the distinction between podcasting and radio, and how businesses can leverage podcasts as powerful branding tools.


    Additionally, James touches on the impact of AI on the podcasting landscape, podcast discoverability tips, and practical advice for avoiding "podfade." The episode wraps up with a lighthearted Q&A, providing a glimpse into James's personality and perspectives beyond podcasting.


    (03:28) – How James got into podcasting
    (04:46) – The origin of Pod News
    (06:10) – Running Pod News solo
    (07:17) – What makes a good story for Pod News
    (09:09) – Global nature of podcasting
    (10:23) – The future: Podcasting 2.0 & open podcasting
    (13:07) – Spotify & analytics hurdles
    (16:29) – The current state of radio vs. podcasting
    (19:58) – International podcasting trends
    (23:36) – Pandemic podcasting boom
    (25:27) – Why businesses should start podcasts
    (29:50) – Audio vs. video podcasting
    (34:08) – What is a podcast today?
    (38:01) – How to avoid podfade
    (49:58) – The impact of AI in podcasting
    (54:37) – Boosting podcast discoverability
    (57:00) – Where to find James Cridland


    Learn more about James Cridland: https://james.cridland.net/

    Podnews: https://podnews.net/


    Learn About Saspod


    Host Your Podcast: https://saspod.com/hosting

    Produce Your Podcast: https://saspod.com/podcast-prodution

    Affiliate Program: https://saspod.com/affiliates-program

    Wanna Be A Guest? E-mail us at: thepodfiles@saspod.com

    Show more Show less
    58 mins
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