The Power of Intuition in Entrepreneurial Decision-Making with Won Choi

In episode 32 of Built By Margin, Laurie Chen interviews Won Choi, a Human Potential & Leadership Coach, as she shares her step-by-step evolution from a corporate leader to a thriving entrepreneur and how she channels her expertise in spreadsheets, sales operations, and strategic thinking into coaching others through goal-setting, leadership, and energetic alignment.

Tune in and learn how to create lasting progress, build authentic relationships, and grow your business by focusing on what matters most: YOU.

TIMESTAMPS

[00:00:04] Introducing Laurie Chen, Huang, and Won Choi

[00:01:00] Huang’s corporate career and transition into entrepreneurship

[00:02:15] The mentorship that sparked Huang’s transformation

[00:03:49] Defining burnout and its impact on leadership

[00:05:23] Huang’s coaching programs and methodologies

[00:06:12] Leveraging AI tools for efficiency and growth

[00:12:46] Top book recommendations for entrepreneurs

[00:16:31] Decision-making frameworks—balancing data and intuition

[00:19:21] The first 90 days of transformation for coaching clients

[00:23:14] Huang’s entrepreneurial mindset and financial journey

[00:29:44] Core frameworks: feeling feelings and setting boundaries

[00:33:04] Energy management, peak productivity, and closing thoughts

QUOTES

• "When you actually surrender in life and let go of control, then you can build something much bigger than you could have ever dreamt of." – Won Choi
• "I believe decision-making is 50% knowledge and data, and 50% intuition—your inner knowing." – Won Choi
• "It's not about the how in terms of how to do taxes—it’s more around an identity shift to become a person that can manage money." – Won Choi

SOCIAL MEDIA LINKS

Laurie Chen

Instagram: https://www.instagram.com/lauriechencpamba/

LinkedIn: https://www.linkedin.com/in/lauriechen/

Won Choi

Instagram: https://www.instagram.com/wondailyshots/

LinkedIn: https://www.linkedin.com/in/wonwooc/

WEBSITES

Risk Worthy: https://www.riskworthy.co/

Advanced CFO: https://www.advancedcfo.co/

Built By Margin: https://www.builtbymargin.com/

Won Daily: https://www.wondaily.com/