Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve) - A white-label link building and digital PR SEO agency based in Boise, Idaho

Website: https://growresolve.com

PODCAST:

Case Study: Easy Contact and Tangential Topics In the "Resolve Office Hours" session, Michael Johnson presents a Digital PR campaign for Easy Contact, an eyewear retailer. The challenge was making a dry topic like vision care "newsworthy". The solution was applying the brand’s subject matter to tangential topics like fashion and dating. Johnson’s team conducted a survey discovering that 58% of people find glasses attractive and that Gen Z finds eye contact more intimate than physical touch. This human-centric angle, rather than a product-focused one, secured over 500 placements, including the New York Post and Toronto Sun,.

The Core Strategy: Human Stories and Proprietary Data To earn top-tier links, brands must provide journalists with what they want: proprietary data. Johnson notes that 61% of journalists specifically seek original research to write unique stories. He emphasizes focusing on "human stories"—habits, fears, dreams, and regrets—rather than brand stories. For instance, a "renovation regrets" survey helped a local contractor get featured in Martha Stewart Living.

• Data Sources: Johnson recommends using Pollfish for targeted surveys. Alternatively, brands can use creative public data angles, such as using AI to design superheroes for every state or ranking the "most Googled monsters," which appeal to local radio stations and niche publishers,.

• Winning Themes: Five themes consistently perform well: generational gaps, regional rankings, emotional confessions, tech anxiety, and financial behaviors.

Execution: Pitching and Subject Lines A successful campaign typically runs for two to three months: one month for creation and one for outreach.

• Finding Journalists: Johnson suggests using Google News boolean searches (e.g., "work + anxiety + study") to find journalists actively writing about specific data trends.

• The Pitch: With 76% of writers opening emails based on the subject line alone, Johnson advises against generic titles. Instead, subject lines should feature a specific, surprising statistic (e.g., "Only 27% of dog owners...") to grab attention immediately,.

• Visuals: Including interactive maps and charts is crucial, as visual data is inherently more linkable.

ROI and Internal Linking While tracking ROI on individual links can be difficult, the aggregate effect on SEO is substantial. Johnson shares that consistent Digital PR efforts helped one client 4x traffic to a main product page and increase site-wide traffic from 900,000 to 1.2 million monthly visitors. The key to monetizing this traffic is internal linking: brands must link the viral "magnet" piece to their commercial "money pages" to funnel the earned authority and boost rankings.

Resolve Marketing LLC’s team doesn’t just build links; they build reasons for others to link. Their writers create long-form resources, data-rich guides, and practical assets designed to educate and inspire. These become magnets for organic backlinks over time. The agency’s approach aligns with Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—ensuring that every piece of content supports SEO while delivering value to real readers.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve), a white-label link building SEO agency based in Boise, Idaho

Website: https://growresolve.com/digital-pr-services/

PODCAST:

Finding Digital PR services to get links from top publications is no easy feat. At Resolve, we offer full-service digital PR campaigns that earn high-authority links, media coverage, and brand visibility for our clients.

What is Digital PR Services?

Digital PR combines data-driven content, strategic media outreach, and trend-based storytelling to secure high-authority links and media placements. Unlike traditional PR, which relies on press releases or events, digital PR creates sustained online visibility, authoritative backlinks, and long-term brand growth.

This approach involves identifying timely content opportunities, creating newsworthy, data-backed stories, and pitching them to top-tier publications, industry outlets, and influential websites. The result is not just helping strengthen your backlink profile and SEO performance, but also earning meaningful coverage that builds trust and credibility with your audience.

In today’s search landscape, brand authority matters more than ever. Recent insights from Google highlight the importance of expertise, reputation, and awareness in driving visibility. Digital PR services help you meet these signals head-on—shaping your brand narrative, elevating perception, and delivering measurable results across both search and media.

For years, we’ve helped brands earn placements in major publications, strengthening backlink profiles while improving visibility and reputation. Our process bridges data-driven content with personalized journalist outreach — ensuring every campaign delivers impact that lasts.

Digital PR & AI-Driven Search Visibility.

As AI-powered search engines reshape how users find information, more businesses want to cash in on these curated results. Digital PR services can help you do just that by:

Building brand recognition: AI-powered search engines pull from trusted sources when generating results, so if your site has a backlink profile with authoritative sites, you’re more likely to appear higher in the SERPs.
Establishing credibility: Google generates AI overviews by assessing your site’s credibility through citation frequency. Google also uses new, data-driven content from reputable news sources to generate its AI overviews. If you want your site featured in the overview, digital PR can help you get there.
Enhancing brand presence across multiple search channels: While traditional SEO focuses on optimizing for specific keywords, digital PR amplifies your brand presence across multiple search channels. Media coverage in respected industry sites, news platforms, and online publications creates a broader digital footprint, making it easier for search engines — and potential customers — to find and trust your brand.

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The Resolve SEO Podcast is produced by Resolve Marketing LLC, an SEO-focused digital marketing agency that specializes in creating high-quality custom Digital PR & Custom Manual Link Building.

AI is changing how people discover brands—and it’s changing what “SEO success” looks like. In this webinar, Charles Taylor (of Charles Taylor Online LLC) and Michael Johnson (of Resolve, aka Grow Resolve) break down the most practical, high-impact strategies for improving visibility in both AI-powered search experiences (AIO) and traditional organic search.

Charles will cover the on-page, technical, and entity-focused foundations that help search engines and AI systems confidently understand your site, your topics, and your brand. Then Michael will walk through the off-page growth engine—how to earn the right signals through Digital PR and link building that increase authority, trust, and brand recognition across the web.

You’ll leave with a clear, modern playbook for building visibility where search is heading, including what still matters, what matters more now, and how to create a strategy that performs in both AI and organic results.

What we’ll cover:

• On-page & technical SEO priorities for AIO visibility
• Entity and topical relevance strategies that improve understanding
• Digital PR + link building tactics that drive authority and credibility
• How to build “search demand + AI recognition” at the same time
• Practical takeaways you can apply immediately

The Resolve SEO Podcast is produced by Resolve Marketing LLC, a search-focused digital marketing agency that specializes in white-label link building and creating custom Digital PR pieces for clients.