Seth Price welcomes Michael Ponce, Managing Partner of Nashville’s Ponce Law, to discuss the power of community marketing. Faced with a rapid influx of national firms, Michael pivoted to a "boots on the ground" approach to create a defensive moat that digital-only competitors can’t match. The hosts dive into the logistics of effective outreach, including the Outstanding Teacher Contest and fire alarm installations with the Red Cross. Michael reveals how he uses cardboard cutouts to maintain a presence when he can’t attend personally and why employee-led charity choice is his secret to staff recruitment and retention . Is your firm's local brand enough to stop national spenders? Listen now to learn how to own your community.

#CommunityMarketing #LawFirmGrowth #LocalBrand #SEOInsider

Seth Price welcomes Jeremy Corray of Coolfire Studios to discuss the immediate impact of AI video on legal advertising. AI is allowing attorneys to run commercials with customized creative based on the audience (daytime vs. primetime) and respond rapidly to events like sports seasons or major catastrophes. Jeremy shares examples of how firms like Onder Law are using AI for highly personalized, humorous spots, reinforcing that this technology acts as "stock footage on steroids". The hosts debate the ethics of using AI to replicate an attorney and the rising power of connected TV (YouTube TV, OTT) for reaching fragmented audiences.

#AIVideo #LegalAdvertising #ConnectedTV

In this value-packed episode, Seth Price welcomes Neil Patel—one of the most influential names in digital marketing—for an insightful conversation on the state and future of SEO, content creation, and omnichannel strategies. Neil shares the lessons learned over his 20+ year journey in digital marketing, including what types of content attract ideal clients and why traditional SEO strategies must evolve to remain effective.

They dive into the rising costs of Google Ads, the power of being featured in AI tools like ChatGPT and Google AI Overviews, and the importance of attribution across channels. Neil also discusses his experiments with AI-generated content and why marketers must focus on creating original, engaging materials to stand out. Whether you're a legal marketer or a business owner navigating the digital age, this episode is filled with tactical insights and forward-thinking strategies.