In this episode of the Incubator Podcast, we take you inside a real conversation with clinicians who are actively building and growing their private practices.

This session focused on marketing and visibility, but not as a list of strategies or quick fixes.

Instead, the conversation explored a more fundamental question:

Where should you actually show up in your practice?

We talked through:
– therapy directories like Psychology Today and Zocdoc
– small business platforms like Google Business and Yelp
– how to think about SEO strength, visibility, and cost
– and what different social media platforms actually require in terms of time, energy, and consistency

As questions came up, we also worked through some of the logistics in real time while breaking down the setup process and addressing the confusion that often keeps clinicians from taking action.

Because for many therapists, the challenge isn’t knowing that marketing matters. It’s deciding where to focus… and getting started without feeling overwhelmed.

If you’ve ever found yourself stuck between “I should be doing more” and not knowing where to begin, this episode will likely feel familiar.

And if you’re listening from the outside, you’re not behind. You’re getting a window into how clinicians think through these decisions as they build their practices.

About the Therapist Incubator

The Therapist Incubator is a professional learning space where clinicians explore the real operational challenges of building and sustaining a private practice. Through collaborative dialogue and systems thinking, participants examine the business, structural, and relational aspects of practice ownership.

Learn more about the incubator at:
www.thelizdavidcollective.com

In this episode of the Incubator Podcast, we step back from a recent incubator session to reflect on the larger systems involved in building a therapy practice.

The previous conversation touched on several practical challenges clinicians encounter in private practice, including a documentation request connected to a former group practice, questions about how to secure and structure a practice name, and the realities of finding referrals through online directories, listservs, and professional networks.

In this episode, we explore what these conversations reveal about the business side of therapy. Many clinicians receive extensive training in clinical work but far less guidance on the operational structures that support it — things like contracts, record ownership, business registration, branding decisions, and professional visibility.

We also reflect on the value of having a professional space where clinicians can process the uncertainty that often comes with building a practice. Therapists regularly create that kind of reflective space for their clients, yet many therapists navigate the business side of their work without a similar place to think things through.

These conversations invite clinicians to ask thoughtful questions about the systems surrounding their own work and to consider how professional community can support the process of building a sustainable practice over time.

About the Therapist Incubator

The Therapist Incubator is a professional learning space where clinicians explore the real operational challenges of building and sustaining a private practice. Through collaborative dialogue and systems thinking, participants examine the business, structural, and relational aspects of practice ownership.

Learn more about the incubator at:
www.thelizdavidcollective.com

In this episode of the Incubator Podcast, we recap a recent incubator session where clinicians shared real experiences from their private practices while exploring online referral options for therapists.

The conversation began with clinicians discussing current challenges from their practices, including a documentation request related to a former group practice and questions about record ownership and retention. The group also explored the process of naming a therapy practice and the considerations involved when building a brand that may eventually support a group practice.

The featured topic of the session focused on online referral networks, including directories, listservs, and social media groups therapists use to connect with referral sources. Clinicians shared their experiences with what has been helpful, what hasn’t worked well, and how they are currently navigating referral relationships online.

This episode offers a recap for incubator participants and provides listeners with a window into the practical conversations clinicians have while building and sustaining private practices.

About the Therapist Incubator

The Therapist Incubator is a professional learning space where clinicians explore the real operational challenges of building and sustaining a private practice. Through collaborative dialogue and systems thinking, participants examine the business, structural, and relational aspects of practice ownership.

Learn more about the incubator at:
www.thelizdavidcollective.com