• Ep 146: Why Your Therapy Website Is the Only Marketing You Actually Own
    Mar 30 2026
    How to Own Your Marketing in Private Practice (and Why Borrowed Platforms Are Keeping You Stuck)This episode of The Therapist Mom Podcast is packed with actionable insights to help you get clear (and honest) about your marketing strategy so you're attracting the right-fit therapy clients without losing yourself in overwhelm. If you’ve been wrestling with the pressure of “doing all the things” in private practice marketing, or you’re worried about whether you’ll actually be able to fill your caseload, you’re in the right place.As someone who’s been building, growing, and advising private practices since 2015, and as a mom navigating the real life demands behind the business, I know all too well how disorienting it can feel to be told you need to build your practice everywhere, all at once—especially when the systems we’re working within are constantly shifting. What I’ve learned, both from my own start-and-stumble story and from supporting hundreds of therapists, is that real stability (and sanity) in practice-building comes from owning your marketing foundation. I’ll share exactly what that looks like, why most of us are building on “borrowed” land without realizing it, and how to shift into a more empowered, sustainable approach.If you’re ready to understand what you actually own vs. what could disappear overnight—and you want practical steps to make your website the heart of your strategy—this is for you.What You’ll Learn in This EpisodeThe Assets You Truly Own in Marketing: How to differentiate between rented platforms and what’s really yours (so you stop spinning your wheels on things you can’t control).Borrowed Marketing Spaces: The Hidden Risk: Why relying on directories, social media, and group practices limits your ability to be found—and what to do instead.Building a Website That Actually Works: Why most therapy sites don’t bring in clients, plus practical ways to turn your site into your most effective referral tool.Episode Timestamps00:02: Raw and honest intro—why private practice marketing feels so overwhelming when you’re raising kids.01:34: What does it mean to own your marketing, and why does it matter for long-term stability?03:07: The myth of marketing “shoulds” and why directories, social media, and platforms are all borrowed space.10:06: A deep dive into true ownership—what you control, what you don’t, and the difference it makes.14:13: The current landscape: market saturation, big platforms, and the rising difficulty of standing out.20:14: Why most therapist websites don’t convert, and the three-step process that turns browsers into clients.26:27: Personalized support: details about the Website Audit Workshop (so you can finally take action).Top Takeaways on Marketing Ownership for Therapists1. You Only Own What You Control—So Stop Building on Borrowed LandLet’s break this down: If your main marketing strategies are on social media, directories, or even most group practice pages, you’re pouring energy and money into platforms that could disappear or pivot without your input. I get how tempting it is—they’re simple, familiar, and everyone else seems to be there. But, as I’ve seen time and time again, when you don’t control the platform, you don’t control your visibility—or your future. When Instagram changes its algorithm (again), or a directory prioritizes paid profiles, your spot in front of clients may vanish overnight.Relatable story? I started out hustling across every available marketing channel—only to realize that my real referral power grew when I invested in my own site. Everything else became a bonus—not a lifeline.2. Your Website Is Home Base—But Only If You Actually Own ItHere’s how you can start implementing this TODAY:Step 1: Make sure you’re on a platform you truly own (not a leased, subscription site). That means buying your own domain and setting up hosting you control.Step 2: Periodically audit your website. Is it communicating who you help and how, or is it more like a digital business card? (I walk you through exactly what to look for in my Website Audit Workshop.)Step 3: Pro tip: Use your site as a hub—with all marketing pointing people back to it. This way, you’re not at the mercy of disappearing profiles or policies.3. The...
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    31 mins
  • Ep 145: Therapist Moms: Coping with Burnout, Vicarious Trauma, and a Heavy World
    Mar 23 2026
    Navigating the Political Climate as a Therapist Mom: Real Talk, Practical Strategies, and Permission to Protect Your CapacityThis episode of The Therapist Mom Podcast is packed with honest, practical insights for therapists and moms navigating an increasingly complex world. If you’re exhausted by current events, overwhelmed by the demands of private practice and motherhood, or just wondering how to support your clients, your kids, and yourself without burning out, you’re in the right place.As someone who’s been building a practice—and a family—while advocating for better systems for therapist moms, I know just how heavy and relentless life can feel right now. But I also know (both personally and from connecting with colleagues like Dara Friedman Wheeler, Jamie Bodenlos, and Jenny Hughes) that sometimes, small shifts—like giving yourself permission to rest, or simply speaking truthfully about your struggles—can make the difference between surviving and thriving.In this roundtable episode, we’re diving into what it means to protect our capacity as therapist moms in this charged climate, how to talk to our kids about tough topics, and why honoring your limits is more powerful than pretending you have it all together. You’ll hear validation, actionable ideas, and maybe that one thing you needed to hear today to finally give yourself a break.If you’ve been looking for a space to feel seen, understood, and gently challenged to prioritize YOU, you are absolutely in the right place.What You’ll Learn in This Episode1. How to manage emotional overwhelm (as a therapist and a mom): Real talk about why “having it all together” is a myth, and how checking in with yourself can help you navigate daily ups and downs.2. Strategies for values-driven parenting and hard conversations: Practical approaches to shaping your family’s values, talking with kids about what’s happening in the world, and why your small, honest conversations matter more than perfection.3. Practical self-protection tools for therapist moms: Learn how to assess your real capacity, set gentle boundaries, and choose social engagement that feels meaningful (without guilt)—even in seasons when you can’t be on the front lines.Episode Timestamps00:02 - Welcoming listeners, roundtable intro, and episode context—how political realities affect therapist moms.00:53 - Personal reflections: How has the past year impacted us as moms, women, and therapists? No one has a playbook.10:01 - Navigating burnout and boundaries—choosing where and how to engage in activism and self-care.24:07 - Age-appropriate talks: How we discuss stressful current events and values with young kids, teens, and our clients.40:55 - Gauging your own capacity—when to lean in, when to pull back in work, activism, and home life.52:48 - Re-defining rest and community: The choir metaphor, the power of deep rest, and redefining what “doing the work” can look like for you.01:00:00 - Final roundtable—what do you say to a fellow therapist mom who feels completely depleted right now?Top Takeaways on Protecting Your Capacity as a Therapist Mom1. You’re Not Supposed to Have It All Together (And That’s Okay)Let’s break this down: The myth that therapists “should” be handling the world better than everyone else is exactly that—a myth. Jenny Hughes shares candidly in this episode that despite supporting trauma therapists herself, she still struggles to turn off, draw boundaries, and honor her real-life limits. We hear it again and again: you are human first. Let’s give ourselves the same kindness (and reality checks) we give to our clients. Think: less guilt, more permission.Relatable moment: When Jamie Bodenlos admits, “I can’t do it all anymore—I actually cut back my clients because physically and emotionally, I couldn’t keep going at that pace.” Let’s normalize adjusting our expectations with each season of life.2. Parenting from Your Values—One Honest Conversation at a TimeHere’s how you can start implementing this TODAY:Step 1: Clarify your family values—consider sitting down with your partner (or even with your kids, if they’re older) to name what matters most: kindness, justice, standing up for others.Step 2: Make these values visible: hang a list on your fridge, revisit them together, and let them grow along with your kids.Step 3 (Pro tip): Use daily life moments (not just big, scary events) as springboards for conversations about respect, disagreement, and compassion—the small talks add up.As Dara Friedman Wheeler puts it, “Let your kids see you live your values—whether that means attending vigils, supporting friends, or simply standing up for kindness. It all counts.”3. Permission to Rest, Step Back, and Redefine “Doing Enough”We all make mistakes, but let’s save you the headache. Here’s what NOT to do:Mistake 1: Believing you HAVE to be on the front lines of every cause, even at your own expense. Your ...
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    1 hr and 10 mins
  • Ep 144: Postpartum Mental Health: How Postpartum Support International Helps Moms and Therapists
    Mar 16 2026
    How Postpartum Support International Empowers Moms & Clinicians Navigating Perinatal Mental HealthThis episode of The Therapist Mom Podcast is designed for therapists, mothers, and anyone supporting parents through the perinatal and postpartum journey. If you’re a private practice therapist, a mom struggling silently, or someone passionate about supporting healthy families, you’ll find actionable insights and relatable, heartfelt wisdom here.As someone who’s both a therapist specializing in perinatal mental health and a mom who’s personally navigated postpartum anxiety and depression, I know just how critical the right support—and the right resources—can be. Sometimes, that support looks like finding the right therapist or training to serve your clients better. Other times, it’s knowing you’re not alone and that what you’re experiencing is both normal and valid.This episode deep-dives into the invaluable work of Postpartum Support International (PSI), sharing my story and practical strategies to connect with help—whether you’re a mom, a clinician, or a supportive friend.Let’s dig in, share some honest truths, and remember we don’t have to do this alone.What You’ll Learn in This EpisodePersonal Story & Validation: Why lived experience with postpartum challenges matters—and what it means to move from surviving to seeking support.All About Postpartum Support International: What PSI offers to moms, families, and professionals, and why their resources are an absolute must-know.Steps for Clinicians & Moms: How to get specialized training, build a stronger support network, and access free, accessible help—no matter where you are in your journey.Episode Timestamps00:02 - Introduction to the Therapist Mom Podcast and the power of honest, strategic conversations about motherhood and practice-building.00:46 - What is Podcastathon 2026? Why we’re spotlighting nonprofits and how PSI personally and professionally changed my own journey.02:18 - Personal postpartum mental health story—when anxiety and depression show up differently than what you learned in grad school.05:28 - Facing postpartum struggles as a therapist mom, and how Postpartum Support International’s resources filled the gaps.14:44 - Practical PSI resources: helplines, directories, support groups for moms, partners, and clinicians.18:21 - Why specialization and training in perinatal mental health matters for providers, and how PSI helps you grow.22:31 - The intersection of systemic support, personal healing, and policy advocacy for families navigating postpartum challenges.Top Takeaways on Postpartum Mental Health & Support1. Understanding Perinatal Mood and Anxiety Disorders Isn’t Always TextbookIf you’re working with (or are) a parent in the postpartum period, know that perinatal depression and anxiety can look and feel different than “classic” clinical depression and anxiety. My own experience as a licensed therapist didn’t immunize me from these challenges—in fact, it took me years (and three kids!) to recognize and give myself permission to seek the right help. If you’re struggling, there is no shame, and you are not alone.2. Postpartum Support International (PSI) Is a Game-Changer ResourceI can’t overstate how essential PSI is—whether you’re a mom seeking community or a clinician wanting to do right by your clients. Their free offerings include:Directories to help you find specialized therapists, prescribers, doulas, and lactation consultantsSupport groups for mothers, dads, partners, and diverse communitiesConsultation and certification opportunities for professionals (where you can earn your Perinatal Mental Health Certification)Crisis lines and warm lines for immediate and ongoing helpAccess doesn’t have to be complicated. Bookmark PSI now—whether it’s for you or someone in your orbit who’ll need it later.3. Specialized Training Isn’t Optional Anymore (and That’s Okay!)Most of us didn’t get adequate perinatal mental health training in grad school, and that’s not your fault. What matters is acknowledging that, seeking out PSI’s excellent (and often affordable) CE opportunities, and referring out when needed. There’s no room for gatekeeping in this space—our clients (and colleagues) thrive when we collaborate.What Not To Do:Don’t convince yourself you can “just wing it” if you’re feeling over your head (as a mom or a clinician).Don’t keep silent about your struggles—community, not isolation, is where the healing starts.Don’t forget about partners and fathers—postpartum depression and anxiety touch them, too.Resources Mentioned in This EpisodePostpartum Support International (PSI) Main SitePSI Provider DirectoryPSI Support GroupsJoin us for Therapist Mom Networking Meetup — a casual space to connect with other therapist moms, share what’s working in your practice, talk through challenges, and build real community. No pressure, no pitching — just ...
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    29 mins
  • Ep 143: Private Practice Marketing: Why Your Website Is Non-Negotiable
    Mar 9 2026
    Building Your Private Practice Website with Autonomy and ClarityThis episode of The Therapist Mom Podcast is packed with actionable insights to help you build a website for your private practice that actually aligns with your life as a mom and clinician. If you’ve been struggling with unclear messaging, inconsistent referrals, or feeling stuck marketing yourself on “borrowed space,” you’re in the right place.As someone who’s navigated raising kids, military moves, and growing a private practice (all without burning out), I know firsthand how transformative having an intentional, owned digital presence can be. This episode is for you if you want practical strategies, gentle encouragement, and the kind of honest conversation that lets you actually breathe as a therapist and a mom. I share my own mistakes and lessons learned—think of it like a coffee chat with your friend who’s a little further down the road and rooting for you every step of the way.What You’ll Learn in This EpisodeWhy a Website Is Non-Negotiable: Discover why your website is your foundation—not just another marketing tactic.How Messaging and Clarity Protect Your Energy: Learn how clear messaging helps clients self-select, saving you time, protecting your income, and reducing burnout.Practical Website Strategy for Moms: Get actionable advice on building your site simply, affordably, and in a way that truly reflects your practice and your life.Episode Timestamps00:02 - Introduction to website importance and building practice your way00:58 - Why a website gives you autonomy and ownership in your private practice02:00 - The danger of relying only on directories and social platforms03:00 - How your website lets you set your terms and speak directly to your ideal client05:00 - Common reasons therapists feel uncomfortable showcasing their work online07:00 - Why your website is the hub for all your other marketing efforts09:00 - How clear messaging creates connection and saves you time11:00 - Your website’s role in protecting your energy, caseload, and income13:00 - Mistakes therapists make with websites and the power of niche-specific language15:00 - How SEO helps clients find you—without expensive designers or branding suites21:00 - Details on my upcoming live website audit workshop23:00 - Encouragement to start building your site—no perfection requiredTop Takeaways on Therapist Mom Private Practice Websites1. Autonomy Matters More Than “Pretty”Let’s break this down: Your website is the one digital asset you truly own. Unlike social media profiles or directories, you control the messaging, branding, and client journey. As Ashley Comegys shares, relying on borrowed spaces (like Psychology Today or VC-backed platforms) puts your business at risk if those platforms change or disappear. Having your own site means stability, clarity, and the ability to design your practice to support your real life—not someone else’s template.Relatable Story: When I first built my site, I obsessed over making it beautiful. But what changed my practice? Clear messaging and specificity—making it a true resource for potential clients, not just an online resume.2. Messaging That Protects Your Time and EnergyHere’s how you can start implementing this TODAY:Step 1: Define your niche and speak directly to those clients.Step 2: Create specific pages for each service, using keywords your clients actually search for (Hint: try tools like Keywords Everywhere).Step 3: Make next steps clear—what should a visitor do when they land on your site? Book, call, fill out a form?Pro Tip: Start small. Even a single webpage with clarity is better than waiting until you can build something “perfect.” Refine as you grow.3. Avoid These Website PitfallsWe all make mistakes, but let’s save you the headache. Here’s what NOT to do when applying this strategy:Mistake 1: Writing vague or generic copy (“I help everyone with everything”).Mistake 2: Over-focusing on yourself—credentials, background, why you got into the field—versus centering the client’s needs and what they’re searching for.Mistake 3: Thinking you need expensive designers or branding suites to launch. You don’t!Resources Mentioned in This EpisodeWebsite Audit Workshop April 17Squarespace – Recommended for easy website buildingKeywords Everywhere – For SEO keyword researchIf you’re a therapist mom ready for autonomy, clarity, and a practice on your terms, this episode is your permission slip. Take up space, own your assets, and build a website that supports the life you actually want. And if you want hands-on help, join us April 17 for the Website Audit Workshop. www.raisedtoempower.com/auditJoin us for Therapist Mom Networking Meetup — a casual space to connect with other therapist moms, share what’s working in your practice, talk through challenges, and build real community. No pressure, no pitching — just support and connection. Register at https://...
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    26 mins
  • Ep 142: Building a Private Practice as a Mom in a Patriarchal World
    Mar 2 2026
    Building a Private Practice as a Woman & Mom: Strategies for Fighting the Patriarchy in Therapy BusinessThis episode of The Therapist Mom Podcast is packed with fresh, real-world insights to help you build a flexible, values-driven private practice as a mom and business owner. If you’ve been struggling with the guilt and overwhelm of trying to “do it all”—grow your practice, be present for your family, and not get lost in the hustle—this episode is truly for you.As someone who’s spent years navigating the intersection of private practice, motherhood, and all the pressures that come with being a woman in today’s world, I know that small, strategic shifts can lead to big, liberating changes. If you’re ready for an honest look at building a business that puts your needs and values first (while naming the hard stuff about motherhood and the broken systems that make it harder), you’re in just the right place.Let’s dig into the story and strategies I share in honor of the podcast turning three, the start of Women’s History Month, and why I see building a private practice as an act of resistance.What You’ll Learn in This EpisodeCelebrating Women’s Achievements: How the podcast’s anniversary and Women’s History Month inspired me to share about lifting each other up as women—and why that matters now more than ever.The “Patriarchy Problem” in Private Practice and Motherhood: Why the systems weren’t built for us…and how private practice creates room for real autonomy.Community & Connection as Resistance: The importance of finding (and creating) community, with practical details on upcoming events for therapist moms.Episode Timestamps00:02 – Welcome to The Therapist Mom Podcast—building private practice while navigating motherhood and broken systems.00:31 – Voice update, unscripted episode, and celebrating our third podcast birthday and the launch during Women’s History Month.02:20 – Olympics recap, women’s vs. men’s hockey, and why national narratives about women’s success still frustrate and trigger us.05:25 – Growing up as an ‘80s baby: school, sexism, “feminazi” labels, and early experiences that shaped my advocacy.13:03 – Why private practice is my answer to the patriarchy—and how it allows us to build the life and business we actually want.15:18 – Community as the antidote: my commitment to supporting other women and the announcement of new networking events.20:10 – How to sign up for our first therapist mom networking event, and a call to share your own stories of resilience.Top Takeaways on Building a Values-Driven Private Practice as a Mom1. Challenging the Patriarchy by Building Your Own PracticeLet’s break this down: The traditional ways we’re told to “do work” simply weren’t made for women, especially moms. The 9-to-5, the lack of flexibility, the unspoken narratives about what good mothers and good professionals “should” do—it’s all part of a larger, broken system. Starting and shaping a private practice is more than business ownership—it’s an act of saying, “I get to decide what my life and work look like.” This hit me hard as I shared about the Olympics controversy: when wins by women are treated as secondary, it’s a stark reminder that the world hasn’t caught up yet. But we don’t have to wait for it to.2. Create Community, Not CompetitionHere’s how you start implementing this TODAY:Step 1: Join a like-minded community (I’m re-launching free networking events for therapist moms—details in the episode).Step 2: Show up and be real. Whether you’re thriving or struggling, sharing honestly builds genuine support.Step 3: Pro tip—don’t be afraid to ask for what you need (resources, encouragement, or just someone to vent to). We empower each other.3. What NOT to Do When Claiming Autonomy in Business & MotherhoodWe all make mistakes, but let’s save you the headache. Here’s what NOT to do:Mistake 1: Believing you have to choose between being a good mom and having a fulfilling career.Mistake 2: Trying to fit your life into a system that was never designed to serve you (or fit anyone, really!).Mistake 3: Isolating yourself or thinking you must go it alone. We need each other—community is resistance.Resources Mentioned in This EpisodeJoin us March 13, 2026 12pm EST/11am CST via Zoom for a free therapist mom networking event. Register at https://www.raisedtoempower.com/networkingJoin us for Therapist Mom Networking Meetup — a casual space to connect with other therapist moms, share what’s working in your practice, talk through challenges, and build real community. No pressure, no pitching — just support and connection. Register at https://www.raisedtoempower.com/networking💻 This episode is sponsored by Jane, the all-in-one practice management software I use and love. Book your FREE Live Demo HERE and when you're ready to sign up use code ASHLEY1MO for a 1 month grace period⭐️ ...
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    24 mins
  • Ep 141: Is Now a Good Time to Start a Private Practice as a Therapist?
    Feb 23 2026
    Should You Start a Private Practice Now? Navigating Therapy Trends, Burnout, and Big Tech in 2026This episode of The Therapist Mom Podcast is packed with actionable insights to help you weigh whether now is the right time to start your own therapy private practice—even in the midst of big tech disruption, insurance headaches, and collective burnout. If you’ve been losing sleep over questions like, “Is it even possible to launch a practice in this climate?” or feeling stuck on how to confidently chart your own path outside of big box platforms, you’re exactly where you need to be.As a therapist, coach, mom, and someone who’s navigated both agency work and private practice (while juggling all the things—kids, military moves, and meltdowns), I know first-hand that clarity, community, and simple strategy can make all the difference. In this episode, I’m breaking down the realities of today’s therapy landscape with warmth and honesty—so you can make informed decisions without the pressure or the fluff.What You’ll Learn in This EpisodeUnderstanding the Impact of Big Tech Platforms: Why BetterHelp, Talkspace, and other corporate-backed therapy options are everywhere—and how to think about your role (and value) in an overcrowded market.Practical Strategies for Building a Values-Driven Practice: How to prioritize your own autonomy, decide on a niche, set fees, and build relationship-based referrals in a way that fits your real life, not someone else’s playbook.Mindset Shifts to Move Past Fear and Burnout: Actionable steps (and tough truths) on choosing between employment with therapy platforms versus fully owning your unique, flexible practice—and why it’s okay to start small or change course.Episode Timestamps00:02 Introduction—acknowledging the anxiety and uncertainty in today’s world for therapists and moms considering private practice.02:15 The rise of big tech therapy platforms and what it means for new solo practitioners.06:20 Why you’re not actually “competing” with big box therapy companies (and where you DO fit into the market).10:20 How to carve your niche, get clear on your values, and create a practice that fits your life and clients’ real needs.14:50 Understanding the difference in autonomy, compensation, and control between working for a platform and building your own business.20:24 Mindset work: making big decisions from a place of clarity, not fear—and practical resources to help you start.Top Takeaways on Starting a Private Practice in 20261. Navigating Big Tech’s Impact on TherapyLet’s break this down: The therapy field is flooded with venture-backed platforms plastering ads everywhere. They dominate Google rankings—not because they’re better, but because they’re paying for visibility. While it can feel intimidating, remember: their business model is about scale and corporate profit, not personal connection. Your superpower as an individual provider? Real relationships, unique expertise, and genuine connection that clients are craving.2. Building a Values-Driven, Niche PracticeHere’s how you can start implementing this TODAY:Step 1: Decide on the population you want to serve and get crystal clear on your niche, even if it feels scary (trust me, it’s less risky than being a generalist in today’s saturated market).Step 2: Focus on relationship-based referrals. Use real-life connections and strategic networking over paid ads or crowded directories. (Grab my free Comprehensive Connecting Networking Guide—link below—for plug-and-play scripts!)Step 3: Pro tip—Start from your needs, not industry “shoulds.” Get clear on your personal take-home income requirements, structure your fees accordingly, and design your practice to fit your life (not the other way around).3. Avoid These Common Pitfalls When Starting Your PracticeWe all make mistakes, but let’s save you the headache. Here’s what NOT to do:Mistake 1: Chasing every shiny object, new marketing trend, or trying to mimic big tech therapy companies.Mistake 2: Getting paralyzed by fear of “doing it wrong.” It’s better to take small, intentional steps and course-correct as needed.Mistake 3: Relying solely on directories or platform referrals—those assets and relationships aren’t really yours. Focus on building your own.Resources Mentioned in This EpisodePrivate Practice Blueprint Workbook (free, to start mapping your goals and structure)Join us for Therapist Mom Networking Meetup — a casual space to connect with other therapist moms, share what’s working in your practice, talk through challenges, and build real community. No pressure, no pitching — just support and connection. Register at https://www.raisedtoempower.com/networking💻 This episode is sponsored by Jane, the all-in-one practice management software I use and love. Book your FREE Live Demo HERE and when you're ready to sign up use code ASHLEY1MO for a 1 month grace period⭐️ Follow on Instagram @...
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    23 mins
  • Ep 140: Should Therapists Add a New State License? What Therapists Need to Consider First
    Feb 16 2026
    Should You Add Another State License to Your Therapy Practice? Strategic Insights for Therapist MomsThis episode of The Therapist Mom Podcast is packed with actionable insights to help you make confident, strategic decisions about expanding your private practice by adding another state license. If you’ve been feeling stuck, worried about inconsistent referrals, or wondering whether expanding into a new state is the right move for your business and your family, you’re in the right place.As someone who’s carried multiple state licenses (thanks to my military spouse journey), I know firsthand how tempting it can be to pursue “growth” by adding another license — especially when you’re feeling scarcity, pressure, or uncertainty about your current practice. But I also know the invisible work, unexpected costs, and cultural realities that shape whether this move actually serves you well. Today, I'm sharing everything I wish I'd known (and what I've learned through five moves and five state boards!) so you can approach this decision with clarity and confidence.It’s okay to press pause, regroup, and get clear on your reasons before jumping in. Let’s dive into the good stuff!What You’ll Learn in This EpisodeLegal & Regulatory Essentials: Why understanding each state's licensing laws (and ethical responsibilities) is critical.Marketing Strategy Reality: How to fill your practice without simply expanding geographically — and why adding a license isn’t a magic fix.Financial & Administrative Impact: The real costs (in money and time!) of holding multiple licenses, and how to weigh these against your practice goals.Episode Timestamps00:02 - Honest intro and why therapists feel pressure to add state licenses for practice growth.01:09 - Behind-the-scenes look at licensing, online therapy rules, and COVID-era flexibility.03:04 - Why I have multiple licenses (military moves, continuity of care) — and why that doesn’t mean you should.06:15 - The marketing myth: Why expanding your license isn’t the solution if you struggle with referrals.08:03 - What are state licensing compacts? How new regulatory changes could impact your decision.11:00 - Becoming a telehealth registered agent — when this might make sense instead of a full license.13:01 - Four key questions to ask yourself before adding another license: Legal, market, financial, admin.17:22 - Strategic reflection: Why, when, and how to decide if another license fits your real life and business goals.Top Takeaways on Adding Another State License1. Understand the Legal & Ethical Responsibility Before ExpandingLet’s break this down: Each state comes with its own board, regulations, CEU requirements, consent laws, and sometimes unique cultural norms. If you jump into another license without clarity, you could find yourself overwhelmed, out of compliance, or stuck with more paperwork than clients. When my own practice expanded via necessity (hello, military moves), I discovered how layers of responsibility multiply. Don’t underestimate the invisible admin work!Maybe you’re in Louisiana, but thinking about Hawaii? Ask yourself — do you understand the culture, climate, and local laws? Why would someone in that state choose you over a local therapist?2. Marketing Strategy Matters More Than GeographyHere’s how you can start implementing this TODAY:Step 1: Audit your current marketing. Are you targeting an actual niche, or just the state at large? Building visibility locally (even virtually) is key.Step 2: Foster referral relationships. Are you connected with community stakeholders and other clinicians where your ideal clients live?Step 3: Pro tip: Before expanding, make sure your systems for client attraction are working where you’re already licensed. Adding a license won’t fix a broken marketing strategy.3. Weigh Financial and Administrative Costs — Don’t Just Assume GrowthWe all make mistakes, but let’s save you the headache. Here’s what NOT to do:Mistake 1: Don’t add a new license out of fear or comparison — pause and reflect on what you really need to solve.Mistake 2: Don’t forget to count costs! Licensing fees, renewals, CEUs, background checks, admin time — it adds up fast.Join us for Therapist Mom Networking Meetup — a casual space to connect with other therapist moms, share what’s working in your practice, talk through challenges, and build real community. No pressure, no pitching — just support and connection. Register at https://www.raisedtoempower.com/networking💻 This episode is sponsored by Jane, the all-in-one practice management software I use and love. Book your FREE Live Demo HERE and when you're ready to sign up use code ASHLEY1MO for a 1 month grace period⭐️ Follow on Instagram @Raisedtoempower⭐️ Grab your FREE networking guide for therapists HERE⭐️ Learn more about how I can help support you and your practice, and ways we can work together at www.raisedtoempower.comYou don’t ...
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    24 mins
  • Ep 139: How to Keep Therapy Clients: Setting Session Frequency and Expectations Early
    Feb 9 2026
    How to Set Client Session Expectations for Better Retention & Clinical OutcomesThis episode of The Therapist Mom Podcast is all about a question I hear from so many fellow therapist moms: “How do I set up my schedule so I can actually fill my caseload and support clients in a way that’s truly therapeutic?” If you’ve noticed new clients asking for biweekly or monthly appointments—and you’re left wondering how to build momentum or retain them long-term—this episode is especially for you.As someone who’s built a private practice while raising three kids (which means I’m no stranger to chaos, time crunches, and redefining what “success” looks like), I know these early struggles in private practice are often less about your skills and more about structure and expectations. In this episode, I’ll break down my approach to setting clear and compassionate expectations around session frequency, why weekly sessions matter (especially at the start), and practical ways to set boundaries that serve both you and your clients.If you want more consistency in your schedule, stronger clinical outcomes, and less stress around rescheduling and retention, keep reading—or hit play on this week’s episode!What You’ll Learn in This EpisodeWhy session structure matters (and isn’t a lack of compassion):How setting expectations for session frequency actually supports your clients and protects your energy.The script I use with every new client:Step-by-step guidance on what to say in the consult or intake so clients understand the value and purpose behind weekly appointments.Building a practice that’s sustainable for you:Why it’s okay (and important!) to structure your practice for predictability and work-life harmony—while still empowering client choice.Episode Timestamps00:02: Introduction—addressing the struggle of filling your caseload when clients want less frequent sessions and why strategic structure matters for new private practices.03:02: The clinician’s role—why it’s not selfish to recommend weekly appointments and how it mirrors medical recommendations.06:26: The impact of frequency—building rapport, creating safety, and why biweekly or monthly starts can mean slower progress and lower retention.12:35: Step-by-step: How I introduce and structure standing appointments, handle requests for biweekly/monthly sessions, and set boundaries for predictability in my schedule.Top Takeaways on Setting Client Session Expectations1. Don’t Leave Structure Up to the ClientLet’s break this down: While therapy is client-centered, the structure is your responsibility as a clinician. If you ask, “How often do you want to come?” most clients—understandably!—will pick the least frequent option (because therapy is hard work). Instead, come from a place of gentle authority and recommend what you know will support the client’s goals and good outcomes.Relatable story: I used to think it was more caring to let clients decide, but quickly realized everyone starts off “nervous” about therapy, and low frequency sessions meant less rapport, more cancellations, and slower progress. Once I got clear with my recommendations, everyone felt better—myself included.2. Set the Expectation Early (Script Included!)Here’s how to start implementing this TODAY:Step 1: During your first contact (consult call or intake), say:"In my practice, we start with weekly appointments to build trust and create momentum. Once things are feeling stable for you, we’ll step down to biweekly or monthly if it makes sense."Step 2: When someone pushes for biweekly or monthly right away, gently explain:"That’s absolutely something we can revisit, but I find that weekly sessions at the start really help you get the most out of therapy and see progress."Pro tip: Always schedule standing appointment times, so you and your client have predictability each week.3. Common Pitfalls to AvoidWe all make mistakes starting out. Save yourself some headaches:Mistake 1: Leaving frequency open-ended and letting the client decide without clinical rationale—leads to low retention and “therapy just isn’t working” vibes.Mistake 2: Sliding your fee or bending your boundaries just to fill your schedule—usually breeds resentment and isn’t truly sustainable.Mistake 3: Treating monthly clients like weekly clients with standing appointments—this disrupts your flow and doesn’t actually help with rapport or outcomes.Join us for Therapist Mom Networking Meetup — a casual space to connect with other therapist moms, share what’s working in your practice, talk through challenges, and build real community. No pressure, no pitching — just support and connection. Register at https://www.raisedtoempower.com/networking💻 This episode is sponsored by Jane, the all-in-one practice management software I use and love. Book your FREE Live Demo HERE and when you're ready to sign up use code ASHLEY1MO for a 1 month grace period...
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    25 mins