The Unsexy Side of Marketing That Gets You Found

On this episode of Marketing Shakedown, Brandy and Jody break down the part of marketing most business owners ignore until it starts costing them leads: local visibility. This is not the flashy side of marketing, but it is the part that helps your business get found when people search for what you do near them. They talk about why social media is only one small piece of the puzzle and why your Google Business Profile, reviews, local listings, photos, hashtags, and community presence matter just as much, if not more.

You’ll hear practical, no-nonsense tips for cleaning up your local footprint, including updating your Google business info, posting regular profile updates, asking for reviews consistently, showing real local content instead of generic stock images, and making sure your business is visible across platforms like Google, Apple Maps, Yelp, and other directories. They also dig into how AI platforms and search tools pull information from across the internet, which means your business needs to show up in more places than just Facebook.

This episode is a solid reminder that local marketing is not just about posting promotions. It is about building trust, showing up like a real part of your community, and creating simple systems that help customers choose you when it matters most. Brandy and Jody also touch on the power of local partnerships, co-marketing opportunities, and why being known in your area can grow both your business and your community.

If your marketing needs a little spring cleaning, this episode will give you a practical place to start.