The Way with Best Era Podcast By Brittany Green cover art

The Way with Best Era

The Way with Best Era

By: Brittany Green
Listen for free

The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape.2026 Brittany Green Economics Management Management & Leadership
Episodes
  • The Next Evolution in Legal Tech: What AI Tools are Right for your Firm?
    Mar 20 2026

    Most law firm owners are scratching their heads about which AI tools are actually making an impact right now, and which ones are just hype. Discover the real shifts happening in legal tech as Brittany Green and Ryan McKeen delve into the AI tools lawyers are using today, from Gemini and Claude to legal-specific versus general AI.

    This is not about the distant future; it's about how leading firms are leveraging AI in their everyday workflows, with surprising choices that bypass traditional legal tech ecosystems for faster, more flexible solutions.

    You’ll uncover:

    • The top AI tools law firms are buying directly from OpenAI, Google, and others—often outside the strict legal sector.
    • How boutique startups and pioneering firms are using ChatGPT, Gemini, and Claude to supercharge legal research, client communication, and document automation.
    • Why the “middle market” of legal tech is being squeezed—and what that means for small firms, startups, and ambitious law firm owners.
    • The strategic advantage of small firms embracing full AI integration, building lean and scalable operations that challenge traditional players.
    • The importance of establishing a single source of truth, like HubSpot, to harness AI effectively and unlock latent market opportunities.

    With AI rapidly blurring the lines between enterprise and solo practice, the stakes couldn't be higher. Firms that understand how to integrate these tools now will win out in efficiency, client access, and growth potential while those slow to adapt risk being left behind. This episode is perfect for law firm owners ready to think differently about technology and growth in an era of unprecedented opportunity.

    Learn more at bestera.com

    Show more Show less
    34 mins
  • LIVE: AI Era 2.o On Sale Now
    Mar 10 2026

    The identity of being a lawyer is closely tied to the work of writing briefs and reviewing extensive legal documents. This identity is challenged by the use of AI in legal work, which can automate certain tasks but not entirely replace the role of a lawyer. We'll be exploring this and so much more at AI Era 2.o this November in Charleston, SC.

    Grab your tickets: https://bestera.zohobackstage.com/AIEra2o

    Show more Show less
    1 min
  • Bonus: Putting Profit First with Darren Wurz
    Feb 27 2026

    In this episode, Darren Wurz discusses the unique financial challenges faced by lawyers and law firm owners, emphasizing the importance of holistic financial planning and team-based financial advice. He shares insights on foundational financial strategies, implementing Profit First, financial ratios, and percentage allocations for law firms. Additionally, he addresses common misconceptions, the role of financial advisors, and the significance of certifications in the financial industry.

    Contact Darren Wurz: https://www.lawyermillionaire.com/

    Chapters

    • 00:00 Introduction and Background of Darren Wurz
    • 17:31 Implementing Profit First and Managing Business Finances
    • 28:31 Common Misconceptions and Financial Team Building
    Show more Show less
    39 mins
No reviews yet