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The Whitespark Local Update

The Whitespark Local Update

By: Darren Shaw & Claire Carlile
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The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.© 2026 Darren Shaw & Claire Carlile Economics Marketing Marketing & Sales
Episodes
  • AI in Google Maps, Review Guidelines & Tripadvisor Still Matters | E25 The Whitespark Local Update

    AI in Google Maps, Review Guidelines & Tripadvisor Still Matters | E25 The Whitespark Local Update
    Mar 24 2026

    Claire Carlile and Darren Shaw are back with another episode of the Whitespark Local Update. Here’s what they’re talking about today:

    📝 Ask Maps in Google Maps – When Local Search Meets Gemini AI (Glenn Gabe)

    📝 How we’re reimagining Maps with Gemini (Google’s Official Announcement)

    📝 Google Reviews for Businesses: What the New Guidelines Mean for Your Local Reputation (Krystal Taing)

    📝 Why Tripadvisor still matters for local SEO in 2026 (Laura I. Abreu)

    📝 Star Ratings Are for Humans: AI Reads the Text (Claudia Tomina)

    📝 You Know Your Product is Awesome - But Does Anybody Else? (April Dunford)

    📝 How AI is impacting local search and what tools to use to get ahead (Miriam Ellis)
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    17 mins
  • New GBP Playbooks, New Branded Query Filter in GSC, LSA Agency Tips | E24 The Whitespark Local Update

    New GBP Playbooks, New Branded Query Filter in GSC, LSA Agency Tips | E24 The Whitespark Local Update
    Mar 17 2026

    Claire Carlile and Darren Shaw are back with your weekly dose of local SEO goodness. Here’s what they’re talking about today:

    📝 The AI Playbook for Restaurants: What to Do Right Now (David “Rev” Ciancio)

    📝 How should agencies build a business around Google Local Service Ads (LSAs)? (NearMedia)

    📝 New Branded Queries Filter in Google Search Console

    📝 I Built a 60,000-Page AI Website for $10: GPTBot Crawled It 30,000+ Times in 12 Hours (Metehan Yesilyurt)

    📝 New Attribute in Google Business Profile (Claire Carlile, Hava Hadzhiibryam)

    📝 New Google Business Profile Playbooks:

    • Restaurants & Cafés
    • Hotels & Accommodations
    • Tour & Activity Operators
    • Service-Based Businesses (Plumbers, Cleaners, etc.)
    • General Business Playbook

    📝 Whitespark + Women in Tech SEO Partnership
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    18 mins
  • Contact Page Improvement, Bing vs ChatGPT, Google Posts Masterclass | E23 The Whitespark Local Update

    Contact Page Improvement, Bing vs ChatGPT, Google Posts Masterclass | E23 The Whitespark Local Update
    Mar 10 2026

    In this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw discuss:

    📝 New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity (Rand Fishkin)

    📝 AI Doesn’t Reduce Work—It Intensifies It (Aruna Ranganathan and Xingqi Maggie Ye)

    📝 The AI Prompt That Shows Why Your Contact Page Stinks (Andy Crestodina)

    📝 The perfect local business contact page built for Google and conversions (Darren Shaw)

    📝 Google Review Discrepancies: AI Response Facts, Missing Reviews, and API Issues

    📝 Google Posts 101 Workshop (Lisa Landsman)
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    23 mins
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