Just making a food product and packaging it won't make it a business that lasts forever - it needs a system. This episode is about the hard work and struggle behind building a chips business.

Meet the Malayali entrepreneurs behind Salpido, a global tech accessories brand that has grown from humble beginnings to become an international player in the gadgets and electronics industry.

In this episode, we explore the journey of building a global brand from scratch, the challenges of entering competitive markets like Malaysia and Southeast Asia, and the strategies used to scale Salpido into a recognized name in the tech accessories space.

From early struggles and startup lessons to building distribution networks and competing with global brands, this conversation is packed with insights for anyone interested in entrepreneurship, branding, and scaling a product business internationally.

"Who needs a ₹5000 product in 10 minutes?"

3500 mixies sold in Kerala in a month — on Instamart. 🤯

In today's episode, Jobin talks about:

👉 The real margin is in boring & unsexy businesses

👉 You can test an Amazon business with just ₹10,000

👉 The comeback story after a franchise failure

👉 How he created a brand new category on Amazon India

Meet Shebin, the performance marketing expert leading the digital strategies for global giants like KFC and Marks & Spencer (M&S) in the UK. From navigating the challenges of early startups to managing multi-million pound ad budgets at WPP, this is a masterclass in scaling brands through data-driven precision and innovative technology.

A pet parent spends an average of ₹4,000 per month on their pet, and in metro cities, this amount goes above ₹10,000.

Many people think this is a small industry, but it’s hard to find another industry that is growing this rapidly.

Most brands focus on logos.

Smart brands focus on real customer value.

This podcast breaks down the real science of branding and design thinking and why visuals alone don’t build powerful brands.

Meet the expert helping businesses stay truly market relevant.

Discover the inspiring journey of Amjad Wafa, the founder behind India’s first “Life School,” a bold alternative to traditional education that focuses on life skills, business, money, and real-world learning instead of rote exams.

From questioning the flaws of the existing education system to building a school that prepares teenagers for real life, this conversation dives deep into why education needs disruption and how it can be fixed.

From baking cakes for college friends to running Kerala's most Instagrammable café - this is the incredible journey of Sugar Sisters! In this episode, Shemayel Saleem shares how she and her sister Shurouck Saleem transformed their mother's kitchen experiments into a thriving business empire. What started as posting cake photos on Facebook for likes became a phenomenon that changed Kozhikode's dessert scene forever.