Scott Brinker, the "godfather of martech" has both chronicled and played a major role in the rapid growth of marketing technology over the last 20 years. Scott's community, Chief Martec, has become the leading authority on martech solutions and how marketers and their IT partners can invest most effectively to deliver results. Scott shares his journey from entrepreneur to VP of the Hubspot partner ecosystem to the most important voice in the exploding world of marketing technology in the AI era.

In the age of AI, what role do teams play? Human capital strategy leader Bob Weiler of Brimstone Associates/ZRG Group shares lessons and stories from his experiences ranging from Outward Bound to GE to helping ZRG clients thrive in an environment of constant change. If you're looking for practical advice on enhancing team performance in the era of AI, Bob's perspective is invaluable.

If you're a marketer trying to chart a path forward with AI, there are many challenges and choices in creating a strategy that works. Michael Jacobs and Jen Faucon, veteran marketing services leaders and partners in DEMANDBRIGHT walk through some of the key lessons learned and considerations in making AI work.