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Trustcasting Podcast

Trustcasting Podcast

By: Zane Myers
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TrustCasting is all about helping professionals get the word out about their business. Whether you're an attorney, physician, CEO, auto dealership owner, or in any other industry, we sit down and have real conversations about what you do and how you help your customers. It's the perfect opportunity to talk about your business, share your expertise, and connect with a bigger audience - both in your local community and across the country. We dive deep into your story, your approach, and what makes you different, giving you a platform to reach the people who need what you offer most.Copyright 2025 Trustcasting Podcast Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Dr. Frederick McCurdy: 81 Years Old, Still Fighting Insurance Companies for Kids at 6:45 AM Daily

    Dr. Frederick McCurdy: 81 Years Old, Still Fighting Insurance Companies for Kids at 6:45 AM Daily
    Mar 20 2026
    In 1968, Frederick McCurdy was working his dream job for the US Forest Service in California's Klamath National Forest—fishing for trout at breakfast and counting trees for a living. Then President Johnson conscripted him to fight in Vietnam. That draft changed everything. Assigned to a German army hospital lab, two doctors—a pediatrician and a surgeon—wouldn't leave him alone. Night after night during on-call shifts, they insisted he should go to medical school. He kept saying no. Then medical students literally cornered him in a kitchen, plied him with beer, and convinced him medicine was his path. "I didn't choose medicine," he says. "Medicine chose me." Now 81 years old, Dr. McCurdy gets up at 5 AM, rides his exercise bike, and is sitting in his office chair by 6:45 AM. He still sees patients four days a week at Driscoll Children's Hospital in Corpus Christi, where he's been fighting insurance companies for years—like the two-year battle to get Iptocopan approved for a girl with C3 glomerulopathy, or going toe-to-toe with North Side Independent School District to get services for kids with kidney disease and learning disabilities. In 1979, he co-founded CAMP (Children's Association for Maximum Potential) when a patient named Matt with Eagle Barrett syndrome couldn't get into Lions Camp because he couldn't put on his own ankle braces. That organization now owns a 55-acre facility and serves over 1,000 children annually with year-round programs. He's a retired Air Force Colonel, pediatric nephrologist, medical school professor, healthcare consultant, and advocate for children with special healthcare needs—the fastest-growing population in pediatric medicine. His defining moment came watching a Jerry Lewis telethon in the 1970s. A kid with cerebral palsy lit a fire inside him that's still burning at 81. "Medicine is not a shift," he tells medical students. "It's a profession, a way of life, an unforgiving mistress." His 50th medical school reunion is this September. CHAPTERS: 0:00 - Introduction 0:25 - Drafted by President Johnson in 1968 1:37 - Dream Job in Klamath National Forest 2:53 - How Military Service Led to Medicine 6:34 - Medical Students Cornered Him in a Kitchen 7:15 - "Medicine Chose Me" 7:32 - The Thread: Public Service & Teaching 10:50 - Writing a Residency Curriculum 13:31 - Becoming a Medical Expert Witness 14:14 - Co-Founding CAMP in 1979 16:26 - Advocating for Kids with Chronic Conditions 18:01 - Fighting Insurance Companies for Two Years 20:02 - Becoming Persona Non Grata with School Districts 21:40 - Children with Special Healthcare Needs: Fastest Growing Population 24:01 - Still Working at 81 Years Old 25:11 - A Typical Day: 5 AM to 6:30 PM 27:19 - Keeping Energy Up After 50 Years 28:21 - Eagle Scout, Two Eagle Scout Sons 30:00 - "This Is a Partnership" 30:57 - What Would You Change About Medicine? 32:31 - "Medicine Is Not a Shift" 33:23 - The Jerry Lewis Telethon Moment 34:13 - The Fire That's Still Burning CONNECT WITH DR. FREDRICK McCURDY: Hospital: Driscoll Children's Hospital, Kidney Center Address: 3533 South Alameda Street, Corpus Christi, TX 78411 Phone: 361-694-4438 (direct) | 361-694-5000 (main hospital) LinkedIn: https://www.linkedin.com/in/fredrickmccurdymd/ Company: Training Doctor LLC (Owner)
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    35 mins
  • Brian Serna: The Addiction Treatment Method That's 2-3X More Effective Most Therapists Don't Know

    Brian Serna: The Addiction Treatment Method That's 2-3X More Effective Most Therapists Don't Know
    Mar 20 2026
    Brian Serna started working at LifeLink in Santa Fe while putting himself through college—a six-year journey marked by his own raging substance abuse issue, an aggravated DWI arrest, and losing a close friend to suicide. Just eight months from his last bender, he began answering calls from families desperate to help loved ones with addiction. These women were different versions of his own mother, and their stories confronted him with the pain he'd caused his family. That experience set him on a path to become one of the nation's leading addiction treatment experts, specializing in CRAFT (Community Reinforcement and Family Training)—the only evidence-based practice available to help families with a loved one struggling with addiction. Research shows CRAFT gets two-thirds of treatment-refusing individuals to actually walk through the door, yet most therapists have never heard of it. Brian trained under Dr. Robert J. Meyers, a Vietnam veteran who created the CRAFT method at the University of New Mexico after watching his own mother struggle to help his father. Now Brian has trained behavioral health programs in over 20 states, five countries, and 16 tribal communities. He sits on Governor Michelle Lujan Grisham's Council on Racial Justice, Senator Ben Ray Lujan's Mental Health Consortium, and co-authored a book chapter with Dr. Meyers himself. The approach works by disrupting patterns—not through interventions, guilt, or shame, but by teaching families to identify what addiction does for their loved one and creating competing behaviors. Like the teenager smoking weed after school who started MMA training instead—developing new friends, new purpose, and reducing his use in half overnight. Brian founded Serna Solutions in 2013, which now operates four locations across New Mexico, treating addiction, trauma, OCD, and more using evidence-based practices. His work challenges everything most people think they know about addiction treatment. CHAPTERS: 0:00 - Introduction 1:01 - What is CRAFT and Why Most Therapists Don't Use It 3:15 - Why Traditional Interventions Don't Work 3:54 - Meeting Dr. Robert Myers at LifeLink Santa Fe 5:14 - The Stories That Changed Everything 6:26 - Eight Months from His Last Bender 7:41 - From Learning to Being Consumed 8:52 - The Woman with Rage: Early Client Story 10:27 - Stop Yelling, Stop Taking It Personally 11:38 - How CRAFT Works: Disrupting Addiction Patterns 14:17 - The MMA Story: Creating Competing Behaviors 17:14 - Marijuana Legalization: Net Positive or Making Things Worse? 18:31 - Working with Tribal Communities: Breaking Stereotypes 22:08 - Founding Serna Solutions in 2013 23:33 - Global Perspective: Ireland vs. Russia vs. Native Communities 25:29 - Rapid Fire: Motivational Interviewing in One Sentence 25:48 - Biggest Misconception About Addiction 26:29 - Scotland Training: The English They Spoke 26:46 - What Every Parent Should Know About Teen Substance Abuse 27:14 - Talking to Your Teen: Establish Credibility, Don't Freak Out 30:04 - The Fear of Being Too Lax 32:28 - Consequences Must Have a Way Back 33:46 - The Next Chapter: Online Learning Platform CONNECT WITH BRIAN SERNA: Email: brianwithaneye@sernasolutionsllc.com Website: https://sernasolutionsllc.com LinkedIn: https://www.linkedin.com/in/brianserna/ Phone: (505) 333-0436 Main Office: 4001 Office Court Dr, Suite 201, Santa Fe, NM 87507
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    36 mins
  • Paul Schrieffer: Michael Jackson's $17M Insurance Battle & When Lloyd's of London Calls

    Paul Schrieffer: Michael Jackson's $17M Insurance Battle & When Lloyd's of London Calls
    Mar 13 2026
    In this episode of the Trustcast Show, host Zane Myers talks with Paul K. Schrieffer, founding partner of P.K. Schrieffer LLP and the trial lawyer Lloyd's of London calls when massive concert cancellations or celebrity lawsuits explode. Paul shares inside details from the Michael Jackson "This Is It" tour insurance case, negotiating multi-million dollar ransom situations, deposing Kim Kardashian and Kanye West, and why his father's Nobel Prize-winning photographic memory runs in the family. He explains the reptile theory in litigation, why AI is changing insurance policy wording, and his philosophy on maintaining friendships with opposing counsel while destroying them in the courtroom. What You'll Learn: Michael Jackson's $17.5M insurance claim after death weeks before London residency How he ordered the autopsy of Michael Jackson within 3 days Settling for $2M after demand started over $100M - the "grandpa" negotiation Judge later revealed: "I would have ruled in your favor completely" Deposing Kim Kardashian and Kanye West's photographic memory Ransom and kidnapping negotiations - how to bargain with captors Serial kidnappers in the US and their psychological motivations Nancy Guthrie case - current $1M ransom demand situation Representing Universal Studios, NBC, Taylor Swift, Madonna, Foo Fighters San Diego Padres stadium cancellation case Cyber tech insurance and AI-related liability claims Drafting AI exclusion clauses for London insurance policies The reptile theory - how plaintiff's attorneys manipulate juries Why he flips off opposing counsel Brian Panish in court (judge approved) Bubble gum tactic - using emotions against opposing counsel His father: John Robert Schrieffer, 1972 Nobel Prize in Physics Courtroom vs arbitration - why he prefers juries Opening offices in Orlando and Texas "Chat under the bridge" strategy with opposing counsel Why insurance defense lawyers aren't boring Connect with Paul K. Schrieffer: Email: pks@pksllp.com Website: https://www.pksllp.com LinkedIn: https://www.linkedin.com/in/paul-schrieffer-27427339/ Firm: P.K. Schrieffer LLP Main Office: 2640 E Garvey Ave S, Suite 201, West Covina, CA 91791 Phone: 626-373-2444 California Bar #: 151358 Location: West Covina, California (Los Angeles area) Education & Credentials: J.D., Southwestern University School of Law (1990) B.A., University of California at Santa Barbara Member, American Board of Trial Advocates (ABOTA) AV Rated Preeminent 5.0/5 by Martindale Hubble California Super Lawyer (2014-2020+) Admitted to Bar of Supreme Court of the United States Notable Cases: Michael Jackson "This Is It" tour insurance (Lloyd's of London) Taylor Swift, Madonna, Foo Fighters, Kings of Leon tour cancellations Kim Kardashian, Kanye West depositions NBC Universal, Universal Studios Hollywood San Diego Padres Baseball Club Airbnb, Postmates litigation Multiple ransom/kidnapping negotiations Family: Father: John Robert Schrieffer (1931-2019), 1972 Nobel Prize in Physics for BCS theory of superconductivity Charity Work: Shoes That Fit, Serenity Infant Care Homes Chapters: 00:02 - Introduction & Michael Jackson Case 01:10 - First 48 Hours After MJ's Death 02:37 - The Insurance Claim Strategy 06:08 - Autopsy and Exclusions 09:19 - Negotiating with "Grandpa" 11:39 - Judge's Revelation - Would Have Won 14:14 - Training Young Lawyers to Control Emotions 16:26 - The Bubble Gum Tactic 18:39 - Maintaining Friendships with Opposing Counsel 19:07 - Ransom Cases and Negotiations 20:33 - Nancy Guthrie $1M Ransom Situation 23:38 - How Ransom Negotiations Work 25:51 - Serial Kidnappers in the US 27:00 - Insurance vs Plaintiff Work Balance 28:11 - Cyber Tech and AI Insurance Claims 30:20 - AI Liability and Policy Drafting 32:19 - The Reptile Theory Explained 36:10 - Courtroom vs Arbitration Preference 37:01 - Kim Kardashian Deposition 43:48 - London vs LA for Trials 44:46 - Shoes That Fit Charity 45:35 - San Diego Padres Case 46:14 - Kanye West and Photographic Memory 48:20 - Expanding to Florida and Texas 49:07 - Finding and Training Associates 51:27 - Best Way to Contact #PaulSchrieffer #MichaelJackson #LloydsOfLondon #InsuranceDefense #TrialLawyer #WestCovina #EntertainmentLaw #CyberInsurance #AILitigation #RansomNegotiation #KimKardashian #KanyeWest #TrustcastShow #ZaneMyers #NobelPrize #CaliforniaLawyer
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    53 mins
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