UGC vs Influencing: How to Get Paid | Mantra After Hours Podcast

In Episode 6 of Mantra After Hours, Sheena returns to unpack the real business behind being a creator, influencer and UGC creator.

This conversation moves beyond the highlight reel and into the strategy: how to attract brands instead of chasing them, the difference between UGC and influencing, what brands are actually paying for, and how to turn once-off campaigns into long-term partnerships.

We explore positioning, professionalism, campaign seasons, media kits, pitching, pricing and what it really means to treat your platform like a business, not a hobby.

If you’re serious about building a sustainable creator career in 2026, this episode is your blueprint.

Listen now, and we’ll see you after hours.

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Mantra After Hours is an original podcast by Mantra Publicity, exploring marketing, media, business and culture through unfiltered, after-hours conversations.

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