Ep 51: What if the ceiling on your business isn't a strategy problem—it's a belief problem?

Jake Kauffman is an international high-performance coach and transformational advisor to purpose-driven, visionary men. With nearly a decade leading men's retreats in the wilderness, co-founding a healthcare tech company that scaled to $4M+ in 18 months, and coaching CEOs to breakthroughs that have moved clients from $50K months to $1.3 million months—Jake operates from a simple but radical premise: your external results are a mirror reflection of your internal world.

In this raw, unfiltered conversation, Jake opens up about surviving childhood sexual abuse and how confronting that experience in his mid-twenties became the catalyst for everything—his career pivot, his philosophy on masculinity, and his mission to help men answer the one question that drives his entire life: What was I born to do?

This isn't a conversation about hustle or hacks. It's about the beliefs that are quietly running the show—and what happens when you finally take back control.

In this episode, you'll discover:

✔️ Why the pattern reveals the problem—and how to read your results like a roadmap to your limiting beliefs

✔️ The real reason over 90% of coaching clients revert to their old behaviors (and what actually creates sustainable change)

✔️ How Jake flipped the traditional business funnel upside down to build a practice with a 90% client success rate and 18-month average retention

✔️ What "upper limit" thinking is costing your business—and how one client broke through hers to go from $50K to $1.3M per month in 90 days

✔️ Why Jake believes masculinity is under attack—and what real initiation into manhood actually looks like

✔️ The difference between first-half-of-life ambition and second-half-of-life purpose (and why you can't stay in the first forever)

If you've ever felt like you're doing everything right but still hitting the same wall, this episode will show you exactly where to look.

Connect with Jake Kauffman:

• Instagram: https://www.instagram.com/iamjakekauffman

• Book: Let Love In - https://a.co/d/09ObE5Kd

Books Mentioned:

• The Untethered Soul by Michael A. Singer: https://a.co/d/06Y3V3A1

• The Big Leap by Gay Hendricks: https://a.co/d/06sWbzKi

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred

Ep 50: What do you do when the corporate dream pays well but feels completely wrong? If you're Alister Shirazi, you quit Apple and Meta, start a pressure washing business, and scale it to half a million dollars in your first year

But Alister wasn't done being unreasonable. When the math on the cleaning business didn't add up to the life he wanted, he pivoted to online marketing—and when the traditional sales call grind stopped working, he did something nobody else was doing. Instead of hosting a webinar once a week like everyone told him to, he started doing one every single night.

One hundred clients later, the Nightly Webinar Method was born.

And that's just the business side of his story. Before any of this, Alister went to Brazil on vacation, didn't get on the return flight, met his wife, taught her iPhone repair, and built a life from scratch in a country neither of them had planned on. She'd later go from being fired on her first day in America to becoming a senior software engineer at a Fortune 50 company—and Alister gives her a lot of the credit for who he's become.

This is a conversation about what happens when you stop waiting for the right time and just do the unreasonable thing.

In this episode, you'll discover:

✔️ Why Alister walked away from Apple and Meta to go pressure wash gutters—and why he'd do it again

✔️ How one frustrated decision to skip sales calls and run a webinar instead changed everything

✔️ The Nightly Webinar Method and why doing it every night beats doing it once a week

✔️ The "stupid award" that drove Alister to 100 clients and why he's chasing the next one

✔️ The $97 recurring revenue strategy that builds momentum before you ever go high-ticket

✔️ The love story behind the business—and what building a life from scratch in Brazil taught him about partnership

Connect with Alister Shirazi:

• Website: https://www.alister.com/

Book Mentioned:

• Expert Secrets by Russell Brunson: https://a.co/d/01SIHKfu

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred

Ep 49: What if the biggest risk isn't starting a business, but staying small to follow someone else's rules?

Ashlee Latimer, mom of five and serial entrepreneur, didn't set out to build companies. She married a visionary, supported his dreams, and thought that was her role. But somewhere between a trailer park, a window cleaning business, moving to Costa Rica, and watching her husband's company get acquired…she realized something: she wasn't just along for the ride. She was meant to drive too.

Now, Ashlee and her husband have built and sold four companies, currently run a SaaS business as absentee owners, and are launching another SaaS while simultaneously disrupting the coaching industry with a decentralized model. Oh, and they're raising five kids while splitting time between Texas and Michigan – what she calls her "Hannah Montana moment."

But this conversation isn't about the highlight reel. It's about the deep work—the forging—that happens when you stop following the rules and start creating your own.

In this episode, you'll discover:

✔️ Why Ashlee thought entrepreneurship was about following rules (and how that nearly killed her soul)

✔️ The moment her husband's business became "the other woman"—and what saved their marriage

✔️ How they systemized their family the same way they systemized their business

✔️ What it's really like to move your family to Costa Rica with no plan

✔️ The painful truth about insecurity, people-pleasing, and showing up authentically

✔️ Why they're breaking the guru model and building a decentralized coaching empire

This episode is for anyone who's ever felt like they're playing by someone else's rules…in business, marriage, or life.

Connect with Ashlee Latimer:

• https://www.instagram.com/ashleelatimer/

• https://warplan.com/

Books Mentioned:

• Expert Secrets by Russell Brunson: https://a.co/d/0c2FjqyG

• The Gap and the Gain by Dr. Benjamin Hardy: https://a.co/d/01ECA3hF

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred