What does it take to build a fashion brand rooted in Indian heritage?

In this episode of Voices For Local, we speak with Gayathri Iyer, the founder of Banarasi Baithak, a homegrown label dedicated to preserving the legacy of Banarasi weaves.

She shares her journey of building the brand across generations, working closely with artisans in Banaras, and adapting traditional craftsmanship for a modern audience.

From the realities of the fashion business to building customer trust, this conversation offers valuable insights into fashion, entrepreneurship, and Indian textiles.

#voicesforlocal #banarasi #indiantextiles #fashionbusiness #handloom

Website link:-
https://banarasibaithak.com/

What does it take to build a fashion brand rooted in Indian heritage?

In this episode of Voices For Local, we speak with the founders of Sobariko, a homegrown label known for blending traditional Banarasi fabrics with modern silhouettes.

They share their journey of building a brand from scratch, working with artisans in Banaras, and creating fashion that stands for quality, authenticity, and timeless design.

From the realities of the fashion business to the importance of customer trust, this conversation offers valuable insights for anyone interested in fashion, entrepreneurship, and Indian textiles.

When someone says “Made in India design,” Pinklay is a brand that truly lives up to that promise.

Founded by Daisy Tanwani, Pinklay started as a passion project and evolved into a thriving lifestyle brand with 7 stores, a presence in 100+ Indian cities, and customers across 33 countries.

In this episode of Voices for Local, Daisy opens up about:
•⁠ ⁠Leaving a stable journalism career
•⁠ ⁠Building a bootstrapped business
•⁠ ⁠Working with 200–1000 artisans
•⁠ ⁠Online vs offline growth challenges
•⁠ ⁠The power of customer feedback
•⁠ ⁠Why she hasn’t raised funding (yet)

This is an honest, insightful conversation about entrepreneurship, risk, design, and building a brand rooted in craft and community.