In this episode of Waves of Impact, host Dr. Ali Green sits down with two of UWF's own, Dr. Gil Fried and Dr. Ryan Dastrup, both Professors in the Lewis Bear Jr. College of Business, for a wide-ranging conversation about the role human resources plays across every corner of the sport and hospitality industry. Recorded live with students from the HR in Hospitality course (HFT3221, Spring 2026), the episode is as much a classroom moment as it is an industry conversation.

Dr. Fried, a sport law specialist and expert witness in more than 200 cases, opens the discussion with the hard truth that most organizations learn too late: the breakdown almost always starts before the guest arrives. From negligent hiring and background checks to the legal concept of respondeat superior, the idea that employers are responsible for the actions of their employees on the job, he draws a direct line between HR process and guest safety. He also challenges conventional thinking about workplace communication, arguing that most HR communication is ignored precisely because there is too much of it, and that what organizations actually need is less noise and more signal.

Dr. Dastrup brings the perspective of sport business, sharing a firsthand example of a sponsorship activation that nearly derailed because HR was left out of the planning process entirely. A missing signature turned a straightforward video shoot into an organizational headache. His point is clear: HR is not a department you loop in at the end. It is the glue.

Together, they field questions from students on morale, communication, what employers actually look for in interns and new hires, and how to think about your first job not as a destination but as a direction. Dr. Fried closes with a challenge to students: stop thinking about the interview as something being done to you, and start thinking about whether the organization is worth your talent.

The episode ends with two surprises, one classically trained pianist and one co-author of a comic strip. You will have to listen to find out which is which.

This episode is part of the HR in Hospitality series, produced by students in Dr. Green's course at UWF, exploring the gap between the internal customer (employees) and the external customer (guests).

Guest Bios:

Dr. Gil Fried is a tenured Full Professor at the University of West Florida's Lewis Bear Jr. College of Business, specializing in sport law, facility management, and risk. He received his master's in sport management and his law degree from The Ohio State University. He has authored more than 19 books used in over 140 universities worldwide and has served as an expert witness in more than 200 cases involving crowd safety, venue management, and facility liability. He is Editor-in-Chief of Sports Facilities and the Law and Co-Editor of Legal Issues in Sports Betting.

Dr. Ryan Dastrup is an Assistant Professor in the Lewis Bear Jr. College of Business at the University of West Florida, where his research focuses on sport sponsorship, spectator engagement, and the gap between academic scholarship and industry practice. He is the co-author of the Shaking Up Sports column with Ricard Jensen and has published peer-reviewed research on mega-event programming and fan behavior. He brings both research rigor and real-world sport business experience to his teaching at UWF.

In this episode of Waves of Impact, host Ali Green sits down with Erin Connor, Marketing and PR Coordinator at Six String Southern Productions, a concert promotion company based in Athens, Georgia. Six String Southern Productions works across the Southeast—from Virginia to Florida—bringing diverse entertainment experiences to communities, with a particular focus on country music and unique touring productions like MasterChef All Stars Live. Erin shares insights into the behind-the-scenes world of event promotion, exploring how entertainment, hospitality, and tourism intersect to create economic impact in local markets like Pensacola. The conversation delves into the grassroots marketing strategies that connect venues, artists, and communities, the evolving role of social media in event promotion, and the people-first approach that makes live experiences meaningful. From coordinating with local restaurants and cooking enthusiasts for culinary events to ensuring three-hundred-sixty-degree positive experiences for artists, venues, and fans alike, Erin reveals how the concert promotion industry serves as a powerful connector that brings vibrancy, community, and economic vitality to cities across the region.

ERIN CONNER

MARKETING / PR COORDINATOR

During her time at the University of Georgia, Erin began interning with Aubrey Entertainment, where she first gained real-world experience in music promotion. Through that experience, Erin pursued other opportunities in the Athens music scene by booking bands at Roadhouse, curating social media content for bands, and utilizing her photography skills at live events. Her passion and drive led her to Six String Southern Productions, where she will combine her knowledge of public relations, marketing, and the music industry. Erin is excited to join the SSSP team and looks forward to continuing to work in the industry.

Join me in exploring the remarkable 25-year hospitality journey of Rhiannon Reynolds, Vice President of Operations for Innisfree Hotels, whose leadership philosophy centers on a fundamental truth, this business is entirely about people. Reynolds exemplifies the perfect blend of industry expertise and academic excellence, serving as an adjunct professor at Northwest Florida State College where she brings invaluable real-world experience to hospitality theory. Her students are fortunate to learn from a leader who has climbed every rung of the hospitality ladder while never losing sight of the human element that drives successful operations.

In this episode of "Ask the Professor," discover how authentic people-centered leadership creates both operational excellence and meaningful community impact in today's hospitality landscape.

Bio

A graduate of the University of South Florida with a bachelor’s degree in journalism, Reynolds says her communications background has enabled her to solve problems “quickly, calmly, and efficiently” in the hospitality business. She is known at Innisfree for her ability to uncover new revenue sources as well as to build relationships with a range of people.

“Innisfree’s commitment to our people and the planet creates an environment of support and collaboration that makes me feel motivated and fulfilled at work,” said Reynolds. “I am grateful for this opportunity to put my skills to use on a broader scale for the company.”

Reynolds shares her skills with the next generation of hospitality professionals and hoteliers as an adjunct professor at Northwest Florida State College. She is passionate about providing employment opportunities for disabled adults and helped the Hilton Garden Inn in Fort Walton Beach win an Exceptional Employer award last year and be the first partner site for Project SEARCH in Okaloosa County. In addition, Reynolds volunteers with One Hopeful Place, which provides services to those facing homelessness in Okaloosa County, and she is an avid supporter of libraries.

When she’s not working or volunteering, Reynolds enjoys spending time with family, friends, and her two teenage children outdoors, on the beach, and watching movies.