What Business Partners Bring to the Table w/ Carter Looney

In this episode of the M&A Guy podcast, Brian Franco and Carter Looney discuss the intricacies of mergers and acquisitions, focusing on the importance of choosing the right capital partner and preparing businesses for investment. They explore what makes a business investable, the significance of transparency, and the differences between financial and strategic buyers. The conversation emphasizes the need for founders to understand the capital raising process and to set clear expectations for their exit strategies.