What do consumers want in 2026?

In this episode of The Mess Hall, we start off the show by looking at some of the brands and products that are killing it right now, from a marketing message from a knife sharpening brand to the Savannah Bananas to one of the best hotels we stayed at in 2025. Then we dive into the Menu Matters Consumer Need for 2026 -- consumers are just looking for the food and beverage industry to keep it real. In a world of AI slop and general distrust, how can brands and companies showcase the real human-focused ideas, solutions, ingredients, and products that will resonate in the year ahead? We also look at the five sub-trends that can help you solve for this need, from cutting through the noise to making food experiences more meaningful.