What is Dark Social in B2B Marketing?

In today's episode, I explore the concept of dark social and its impact on B2B marketing. I explain what dark social is, why it matters, and how it plays a significant role in the buyer's journey.

I also discuss strategies to leverage dark social through high-quality content and consistent engagement 👀

Also, shout out to Knowledge pill whose video inspired me to create this one!

Key Points:

- Understanding Dark Social

- Impact on the Buyer Journey 👥

- Dark Social Channels

- The Role of High-Quality Content

- Leveraging Podcasts for Dark Social 🎙️

- Attribution and Dark Social

Additional Resources:

Book a Call: https://www.reidentify.co/book-call

More Information on Reidentify: https://www.reidentify.co

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/

Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

#darksocial #b2bmarketing #b2bcontentmarketing #b2bpodcasting