When Hollywood Meets Dubai: Can Pop Culture Be Exported?

In conversation with David Tully and Deema Maghalseh is A-list Hollywood producer and Emmy-nominated actor Elijah Long, whose credits include Rambo: Last Blood, Tesla, Black Panther, and the upcoming All-Star Weekend.

Alongside his Hollywood achievements, we explore his latest venture — WOW3 Media, a Dubai-based pop culture and content brand built around the slogan, “Where Eastern Pop Culture Lives.”

This conversation moves beyond film credits to examine a much bigger question: What does it truly take for a city to become a pop culture capital? Can Dubai build the infrastructure, creative ecosystem, and international networks required to export culture in the way Hollywood once did — positioning itself as a global hub for cultural production and distribution?