Where Americans Are Traveling in Italy in 2026 - And Why It’s Changing

Something is quietly shifting in how Americans are planning trips to Italy in 2026. While iconic destinations like Rome and Florence remain central, the classic route of Tuscany and the Amalfi Coast is no longer the default structure for every itinerary. In this episode, I explain you how Italy travel trends are evolving, and why more travelers are moving away from fast-paced, country-wide itineraries toward slower, more focused journeys.

Rather than attempting to cover all of Italy in a single trip, many travelers are opting to immerse themselves in one region at a time - whether in the north, exploring cities like Milan and Bologna along with scenic spots such as Lake Como, or in the south, discovering destinations like Puglia, Matera, and Sicily. I will discuss why regions like Tuscany may appear less frequently in certain curated itineraries - not because they’ve lost their appeal, but because travelers are structuring their trips differently.

You’ll also discover why Bologna is emerging as one of the most requested cities in Italy, known for its exceptional food culture and strategic location, and why Puglia and Matera are attracting travelers seeking a more authentic, less crowded experience. From boutique cave hotels in Matera to immersive culinary experiences in Emilia-Romagna, Italy is offering a deeper, more varied way to travel.

Link to the YouTube video on MATERA - How To Explore THE OLDEST CITY IN ITAL!: https://youtu.be/mxUDxsu8S_g?si=3_qhhEb7qT0VrNux

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0:00 Italy Travel Trends 2026: Where Americans Are Going Now

2:26 Why Travelers Are Choosing Fewer Destinations in Italy

4:11 Is Tuscany Losing Popularity? What’s Really Happening

5:56 How Travelers Are Planning Trip to Italy

9:31 Why Bologna Has Become One of the Most Requested Cities in Italy

13:39 Puglia & Matera: Italy’s Rising Destinations

16:23 How to Plan the Perfect Italy Itinerary in 2026

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