Whole Foods Market: Beyond The Board Podcast By Whole Foods Market cover art

Whole Foods Market: Beyond The Board

Whole Foods Market: Beyond The Board

By: Whole Foods Market
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Beyond the Board is a new podcast storytelling series that spotlights different guests — from founders of major brands to up-and-coming suppliers as well as community leaders and policy makers — all working to nourish people and the planet. New episodes will be released regularly, featuring conversations about innovation, perseverance and meaningful impact on food and agriculture. The podcast will feature a rotating cast of hosts from Whole Foods Market's leadership team, including CEO Jason Buechel, Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk and Senior Vice President of Merchandising Alyssa Vescio.2025 Art Economics Food & Wine
Episodes
  • Beyond the Board with Fable Fish [Trend Spotlight: Year of the Female Farmer]
    Mar 19 2026

    In this special episode filmed at Expo West 2026, we sit down with Meghan Luck, co-founder of Fable Fish, to explore how a childhood spent on Alaskan fishing boats transformed into a mission-driven snack brand. As part of 2026's Year of the Female Farmer trend, Meghan represents a new generation of female entrepreneurs reimagining traditional food systems by turning her family's smoked salmon recipe into an everyday snack that makes wild, nutrient-dense protein more accessible.

    Fable Fish isn't just about functional snacking, it's also solving a problem in the seafood industry. When Bristol Bay's 2022 sockeye run reached a historic 79 million fish, Meghan and her dad, a longtime Alaskan fisherman, saw an opportunity to add value to underutilized byproduct: the perfectly good "necks and tails" that didn't meet retail specs for center-cut fillets. Meghan shares how Whole Foods Market's Local and Emerging Accelerator (LEAP) program has provided a community of founders facing similar challenges from packaging decisions to scaling sustainably. Her advice? Trust your gut, never cut corners on quality, and surround yourself with people who know what you don't.

    At a glance:

    00:46 – Inspiration for Fable Fish

    02:32 – Historical Bristol Bay sockeye run

    03:32 – Salmon byproduct

    06:12 – Early iterations of product development

    07:08 – Career history and evolution

    11:45 – Whole Foods Market LEAP Program

    16:10 – Business challenges

    19:50 – Backstory on Fable Fish packaging

    21:03 – How customers are consuming the product

    22:58 – What is sockeye salmon?

    26:50 – Meeting customers where they are

    27:50 – Where Meghan hopes to see Fable Fish in 5-10 years

    31:54 – Impactful drivers for Success

    33:40 – Family ties

    35:24 – Building the brand and responsibly scaling

    38:51 – Delightful customer stories

    40:26 – Lightning round

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    42 mins
  • Beyond the Board with Kosterina [Trend Spotlight: Very Vinegar]
    Mar 12 2026

    In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Katina Mountanos, founder of Kosterina. Listen as they discuss how personal frustrations in the grocery aisle turned into a brand rooted in Mediterranean tradition. After spending years in investment banking and CPG, Katina set out on a mission inspired by her family's ties to Greece: to bring truly high-quality, high-polyphenol extra virgin olive oil to American consumers. What began as a passion project built around incredible taste soon grew into something bigger, a wellness platform grounded in the science of the Mediterranean diet and the benefits of early-harvest olive oil.

    Throughout the conversation, Katina shares what actually makes olive oil exceptional, from hand harvesting and same-day milling to carefully controlled transport, and why most people in the U.S. have never really experienced olive oil at its best. A certified olive oil sommelier, she also breaks down the role of polyphenols, the antioxidants that give high-quality EVOO its health benefits, and explains why the Mediterranean diet continues to rank as the #1 diet for overall health year after year. Along the way, she clears up common misconceptions, including the difference between filtered and unfiltered olive oil, and how Kosterina approaches clean, simple ingredients across its products.

    Just when you think the conversation has covered everything olive oil, she shares what's next for the brand: vinegar. Included in the 2026 Whole Foods Market Trend Report as part of the "Very Vinegar" movement, Katina talks about how customers are reimagining unique ways to consume vinegars. This episode offers a look at how Kosterina is building a cross-category wellness brand centered on flavor, transparency, and the timeless principles of Mediterranean living.

    At a glance:

    06:45: Career History

    08:10: Early passion for olive oil

    09:30: Olive Oil 101

    13:57: The impact of the Mediterranean lifestyle

    16:06: Extra Virgin Olive Oil Shot

    18:18: Trends Spotlight: Very Vinegar

    19:29: How customers are reimagining vinegar

    21:18: Visit kosterina.com for recipes, products and more

    21:41: What's next for Kosterina

    22:48: Lightning Round

    The information provided on this episode is for general knowledge and informational purposes only, and does not constitute medical advice. It is essential to consult with a qualified healthcare professional for any health concerns or before making any decisions related to your health or treatment. The content on this episode is not a substitute for professional medical advice, diagnosis, or treatment.

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    23 mins
  • Beyond The Board - Cloud23
    Feb 26 2026

    In the countdown to this year's Expo West, we're beyond excited to take it back to where it all began — our very firstBeyond the Board Podcast conversation, recorded live at last year's Expo with none other than Cloud 23 founder, Brooklyn Peltz Beckham. The energy, the insight, the moment that started it all… and now we get to relive it. Stay tuned as this re-release is one you won't want to miss!

    In this episode, we connect over:

    • How a late night in the kitchen with his wife led to the inspiration and first recipe for Cloud23.
    • Brooklyn's secret sauce to level up his dad's famous Bolognese recipe.
    • Plus, we dive into how Gen Z consumers are shaping a better future food system.
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    22 mins
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