Why Everyone's Fighting Over Group 7 (And What It Says About Your Digital Brain)

Are you in Group 7?

If you're on TikTok, you've probably seen this mysterious trend that's got 31.5 million views and counting. But this isn't just another viral moment—it's accidentally one of the most brilliant social experiments ever conducted on the internet. Discover how one musician hacked TikTok's algorithm, why millions of people are obsessing over being in a completely made-up group, and what this reveals about how algorithms exploit our deepest psychological needs for belonging and status. From artificial scarcity to digital tribalism, this episode explains why we're all living in algorithm-generated bubbles—and why Group 7 is just the beginning.