Why Instagram Created Edits (And How It Helps Your Reach)

Instagram and TikTok are competing hard for attention—and Instagram’s new editing app, Edits, is a direct response to TikTok and CapCut. In this Marketing Minute, Paige explains how platforms reward early adopters of new features, why using Edits can help your Instagram reach, and how learning these tools can make content creation faster and easier. You’ll learn why experimenting with new tools matters, what to expect from Edits as it continues to evolve, and how showing up early can give your content an algorithmic boost. Want smarter social media strategies that help you stay ahead of the curve? Visit thesocialcounter.co.