Why Sundae Is the Marketplace Self-Storage Investors Need

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What if the biggest problem in real estate is not money but finding the deal?

Scott Meyers sits down with Josh Stech to unpack his journey from flipping homes to building one of the largest private lending platforms in the country and now disrupting off market real estate through his company, Sundae.

Josh shares how the industry shifted from a lack of capital to a lack of inventory and how Sundae is solving that problem by creating a transparent, competitive marketplace for sellers and investors alike.

From scaling a billion-dollar lending business to raising over $100 million for a new venture, he reveals the importance of staying mission driven, building trust with sellers, and resisting shortcuts for quick profit.

The conversation also dives into the future of real estate, industry consolidation, and how entrepreneurs can partner with Sundae to scale faster.

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WHAT TO LISTEN FOR

1:07 How did Josh Stech go from Stanford grad to building the nation's largest private lender?

3:27 How does Sundae's competitive marketplace model benefit both sellers and investors?

9:52 What kind of experienced operator does Sundae want as a franchise partner?

14:33 What does Sundae's growth look like across every major US city in five years?

26:20 What is the one piece of advice Josh Stech says every investor needs to hear?

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CONNECT WITH GUEST: JOSH STECH, CEO | CO-FOUNDER AT SUNDAE

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White Label Storage helps self-storage owners grow revenue, improve operations, and scale more efficiently with a tech-enabled management approach. The team supports key parts of the business, including facility operations, marketing, and customer experience, giving owners a stronger platform for growth.

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