Winning Clients in the Age of AI

Artificial intelligence is reshaping how professional expertise is discovered online.

In this episode of Muhami Matters, Chris Adams speaks with Tim Hawkes, CEO of ICVM Hawk, and Rose Moran, Chief Revenue Officer at ICVM Hawk and Founder of Crafted Identities.

Together they explore how AI driven search is transforming legal marketing and what law firms need to do to remain visible and credible in the age of AI.

The discussion covers:

• The shift from traditional SEO to AI optimisation

• How AI platforms interpret expertise and authority

• Why differentiation matters for professional services firms

• Practical strategies for improving digital visibility

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Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

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