In this episode of Women of Wealth… we sit down with marketing strategist and fractional CMO Amy Matthews to unpack what truly drives business growth - and why most marketing efforts are missing the mark.

With over 30 years of experience, Amy shares how shifting from a business-centered message to a customer-first approach can completely transform your results. She breaks down why talking about your credentials, services, and features isn’t what converts - and what to do instead to truly connect with your audience.

This conversation dives into the real reason so many entrepreneurs feel overwhelmed by marketing, and how simplifying your strategy by focusing on your ideal client can create clarity, alignment, and growth.

You’ll also hear powerful insights on:

• Why most websites and messaging fail to convert (and how to fix it)
• The difference between features vs. solving real problems
• How to simplify your marketing instead of trying to be everywhere at once
• The truth about trust in today’s marketplace—and how to build it
• How to use AI tools like ChatGPT and Claude effectively (without sounding generic)
• When it’s time to hire a fractional CMO—and what that actually means

Amy also shares a fresh perspective on AI as a strategic partner, not just a shortcut, and how experienced entrepreneurs can leverage it to become more effective - not just more efficient.

Plus, don’t miss the lightning round, where Amy reveals her go-to productivity hack, favorite business book, and the money myth she’s ready to leave behind.

This episode is a must-listen for women entrepreneurs ready to:
✨ Cut through the noise
✨ Get clear on their messaging
✨ And create marketing that truly converts

Connect with Amy Matthews:
Learn more about Amy’s work and inquire about services at her website: https://amilc.com/

For more awesome episodes visit our podcast website at WomenOfWealth@transistor.fm

Got a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at @Wowwomenofwealth. Now, let's turn those pennies into power moves!

In this episode of Women of Wealth... we’re celebrating a milestone that is bigger than a book - it’s a movement.

Just days after launch, Women of Wealth: A Proverbs Legacy – Stories of Grit, Grace & Strength became a #1 Amazon Best Seller across multiple categories, and today, we take you behind the scenes of how it all came together - and what it truly means.

From the original vision to the powerful stories shared by each contributing author, this episode dives into the heart of the book: faith, resilience, healing, and the courage to share your story.

We open up about:

• The journey from idea to published bestseller
• What made this anthology different—and record-breaking
• The emotional and healing process of writing personal stories
• How stepping outside your comfort zone can deepen your faith and impact
• The power of women sharing their stories to inspire and uplift others
• Lessons learned from collaborating with a community of purpose-driven women

This isn’t just about writing a book - it’s about using your voice, honoring your journey, and creating legacy-level impact.

Whether you’ve ever thought about becoming an author, strengthening your faith, or simply stepping into your next level… this episode will inspire you to take action.

✨ Because your story matters - and it may be the breakthrough someone else is waiting for.

📚 Get Your Copy

You can grab your copy of Women of Wealth: A Proverbs Legacy here:
➡️ Visit our Instagram: @wowwomenofwealth (link in bio)
➡️ Or search on Amazon: Women of Wealth Proverbs Legacy

For more awesome episodes visit our podcast website at WomenOfWealth@transistor.fm

Got a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at @Wowwomenofwealth. Now, let's turn those pennies into power moves!

In this episode of Women of Wealth, we sit down with attorney and founder of Remarkable Legal, Cheryl Hodgson, for a conversation every entrepreneur needs to hear. If you’re building a business, launching offers, creating content, writing a book, starting a podcast, or growing a brand online, this episode is your reminder that success is not just about sales and visibility - it’s also about protection.

Cheryl shares the common legal mistakes entrepreneurs make when starting and scaling a business, including misunderstandings around trademarks, LLCs, contracts, intellectual property, partnerships, and online branding. She also breaks down the difference between owning a domain versus owning trademark rights, why written agreements matter, and how simple oversights can turn into expensive lessons later.

You’ll also hear real-life examples of business owners who had to rebrand, lost control of their assets, or ended up in legal trouble because they skipped foundational protections early on. If you’ve ever thought, “I’ll deal with the legal side later,” this episode is for you.

In this episode, we cover:

• Common legal mistakes entrepreneurs make
• The difference between a domain name and a trademark
• When a business should consider an LLC or formal legal structure
• Why partnership agreements matter
• How to protect your brand, course, book, podcast, or program
• Contract basics every business owner should have in place
• What to do if you’ve already made a few business blunders
• Why prevention is often far less expensive than litigation

Connect with Cheryl Hodgson:

Email: Cheryl@RemarkableLegal.com
Website: RemarkableLegal.com
Other resources: BrandAide.com

For more awesome episodes visit our podcast website at WomenOfWealth@transistor.fm

Got a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at @Wowwomenofwealth. Now, let's turn those pennies into power moves!

In this episode of Women of Wealth, we sit down with professional organizer and entrepreneur Unison Francis, founder of Go Goddess Organizing, to explore how decluttering your space can unlock clarity, creativity, and business momentum. Many women entrepreneurs juggle multiple responsibilities—business, family, finances, and life logistics - which can quickly create mental and physical clutter. Unison explains how our environment directly affects our ability to focus, make decisions, and grow a successful business.

Drawing on her experience as a former teacher turned entrepreneur, Unison shares practical strategies to help women simplify their spaces, reduce decision fatigue, and create systems that support productivity and peace of mind.

From organizing your workspace and managing paperwork to decluttering digital distractions and creating simple habits that keep your life running smoothly, this episode is packed with practical insights that every busy entrepreneur can apply immediately.

The conversation also highlights an important truth: organization isn’t about perfection - it’s about creating an environment that supports your energy, creativity, and growth. Whether you're managing a growing business, balancing family life, or simply feeling overwhelmed by clutter, these strategies will help you reclaim clarity and control.

In This Episode, We Discuss:

• Why clutter impacts your focus, productivity, and decision-making
• The connection between clarity, creativity, and business success
• How organization reduces analysis paralysis and decision fatigue
• Simple habits that keep your home, office, and car organized
• Digital decluttering strategies for emails, photos, and apps
• How women entrepreneurs can create systems that actually work
• The powerful mindset shift from a “To-Do List” to a “To-Da List”

Tools and Resources Mentioned

• PaperKarma – an app that helps eliminate unwanted mail
• Everlance – mileage tracking for business owners
• The Year She Let It Go Planner by Unison Francis

Connect with Unison Francis

Founder: Go Goddess Organizing
Planner: The Year She Let It Go – Decluttering with Grace & Ease
Available on Amazon

For more awesome episodes visit our podcast website at WomenOfWealth@transistor.fm

Got a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at @Wowwomenofwealth. Now, let's turn those pennies into power moves!

In this episode of Women of Wealth, Hawley Woods Gray and Allie Ramo welcome back returning guest Pam Cytron for a powerful conversation about entrepreneurship, creative funding strategies, and why employee benefits should be part of every startup’s growth plan.

Pam is a seasoned financial services leader, wealth tech entrepreneur, and founder of a nonprofit growth accelerator that helps emerging companies scale faster by connecting product builders with product buyers. With decades of experience building and advising startups, she brings a unique perspective on how founders can fund businesses, build strong teams, and think differently about financial strategy.

One of the most fascinating moments of the conversation is Pam’s personal story about funding her first startup using the cash value from her whole life insurance policy. Instead of relying on venture capital or family money, she leveraged the liquidity of her policy to access capital with flexible repayment terms, no dilution, and no outside approval. It’s a reminder that insurance isn’t just about protection—it can also be a powerful financial tool.

Pam also shares why entrepreneurship is a team sport, and why founders often make the mistake of waiting too long to offer employee benefits. Even basic benefits—like healthcare options or retirement plans—can dramatically improve focus, loyalty, and performance inside a startup environment. According to Pam, offering benefits is more than a cost—it’s a signal of leadership and stability.

The conversation also dives into:

• How founders can creatively fund businesses without giving up equity
• Why whole life insurance can become a flexible source of capital
• The mindset shifts every entrepreneur needs to succeed
• Why employee benefits are critical for startup retention and growth
• How today’s founders are learning business from influencers and social media
• The importance of failing fast and starting each day with a clean slate
• Why financial education and insurance planning are missing for many young entrepreneurs

Pam also challenges founders to think bigger about the role of insurance—not just for personal protection, but as part of a broader strategy for building resilient companies, protecting assets, and supporting employees.

For entrepreneurial women building businesses, this episode is packed with insight on how to think like a founder, protect your future, and build companies that support both growth and well-being.

Connect with Pam Cytron
Pam is currently recruiting companies for the next cohort of her nonprofit accelerator focused on helping founders scale faster through strategic relationships and growth support. https://www.pamelacytron.com/

For more awesome episodes visit our podcast website at WomenOfWealth@transistor.fm

Got a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at @Wowwomenofwealth. Now, let's turn those pennies into power moves!

In this episode of Women of Wealth...

Hawley and Allie sit down with Master Success Coach and founder of Lisa Listen, Lisa Bybee Ferrell, for a powerful conversation about building wealth from the inside out - starting with communication, clarity, and how we show up in our relationships.

With over three decades of experience in sales, broadcasting, and entrepreneurship, Lisa shares how her background in high-level sales shaped her philosophy: if you listen long enough, people will tell you exactly what they need. That skill — true listening — became the foundation of her coaching work with individuals and couples.

Together, they dive into:

• Why most couples avoid money conversations — and how that avoidance creates long-term damage
• The difference between listening to respond vs. listening to understand
• How Lisa rebuilt her voice after losing it in past relationships
• Clear communication strategies for couples who work together
• Setting “house rules” and “business rules” to protect both marriage and mission
• Why conflict isn’t the enemy — denial is
• How high-achieving women can succeed professionally without disconnecting at home
• The power of faith, humility, and vulnerability in leadership and love

Lisa shares practical tools couples can implement immediately, including setting financial discussion boundaries, checking for understanding during tough conversations, and creating intentional time to talk before resentment builds.

For the driven woman who feels successful at work but disconnected at home, this episode is a reminder: wealth isn’t just financial. It’s emotional, relational, and spiritual. And if something feels off, it’s not something to outrun — it’s something to address.

True leadership begins with self-awareness.
Strong relationships require intentionality.
And real wealth is built through clarity, communication, and connection.

🔗 Connect with Lisa

Learn more at LisaListen.com

• Discovery sessions available
• Books, card decks, and companion workbooks
• Personalized signed copies available
• Coaching for individuals and couples

For more awesome episodes visit our podcast website at WomenOfWealth@transistor.fm

Got a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at @Wowwomenofwealth. Now, let's turn those pennies into power moves!

In this episode of Women of Wealth, we take on one of the biggest financial pressures facing business owners today: rising healthcare costs - and what can actually be done about them. Healthcare premiums are climbing faster than wages. Deductibles are higher than ever. Employees are frustrated by surprise bills. Employers feel stuck in a system that increases in cost year after year with little transparency or control.

Inspired by The Great American Healthcare Heist, we unpack what’s really happening inside the healthcare system - from surprise billing and prescription pricing practices to profit-driven insurance models and the growing disconnect between patient care and corporate incentives. But this episode isn’t just about the problem. It’s about solutions!

We introduce WellthCare - a patent-pending model designed to work alongside existing health plans to reduce utilization, lower claims, and reward preventative care. Instead of waiting for illness to become expensive, WellthCare incentivizes proactive health engagement.

Employees gain access to:
• $0 copays for urgent care, primary care, virtual care, and mental health counseling
• Free lab work
• Zero-cost prescriptions through an owned pharmacy network
• Medical bill reduction tools that lower expenses by an average of 70%
• $1,100+ annually deposited into a SEP IRA
• $1,300–$2,800 per year in wellness-based store rewards
All with no disruption to the employer’s existing health plan and no out-of-pocket cost to the employer or employee.

Designed for businesses with 10+ W2 employees paying into FICA, this model leverages existing tax credits that reward preventative care and retirement contributions - aligning health and wealth in one strategic benefit structure.

If you’re a business owner looking to reduce long-term healthcare increases, improve employee retention, and strengthen retirement outcomes, this conversation is for you. To learn more or explore whether WellthCare could benefit your company email us!

Hawley Woods Gray
📧 hawley@womenofwealth.vip

Allie Ramo
📧 allie@womenofwealth.vip

OR visit https://www.wellthcare.com

For more awesome episodes visit our podcast website at WomenOfWealth@transistor.fm

Got a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at @Wowwomenofwealth. Now, let's turn those pennies into power moves!

In this episode of Women of Wealth, we sit down with Dr. Nelva Lee, founder and CEO of Concrete Build Financing, serial entrepreneur, author, healthcare and education leader, and public servant. This powerful conversation explores what it truly means to build wealth beyond money - wealth rooted in leadership, service, faith, and legacy.

Dr. Lee shares her remarkable journey from healthcare administration and vocational education to pioneering private-sector solutions for affordable housing. She unpacks how early leadership awareness shaped her career, why recognizing and honing your God-given talents matters, and how defining wealth through purpose - not just profit - creates lasting impact for families and communities. The discussion also dives deep into education reform, school choice, vocational training, and the critical role parents play in shaping long-term outcomes for children. Drawing from her own experience as a mother, educator, and current candidate for Georgia Superintendent of Schools, Dr. Lee makes a compelling case for empowering families with choice, access, and practical pathways to success.

Faith is a central thread throughout the episode, as Dr. Lee shares how it serves as her anchor amid leadership, entrepreneurship, and public scrutiny. She also offers candid advice for women who feel called to start a business - especially mothers balancing family, risk, and vision - reminding listeners that entrepreneurship can be a tool for freedom, flexibility, and generational legacy.

The episode closes with an inspiring look at Concrete Building Financing, a for-profit, mission - driven housing model leveraging real estate and blockchain innovation to address affordability and ownership - proof that capitalism and compassion are not mutually exclusive.

✨ What You’ll Learn in This Episode:

• Why wealth is about meaning, service, and legacy - not just income
• How early leadership awareness can shape lifelong success
• The connection between education access, healthcare, and generational wealth
• Why school choice and vocational training are critical for future readiness
• How faith can anchor leaders through pressure and public scrutiny
• Why entrepreneurship can create more freedom for families, not less
• How private-sector innovation can solve public challenges like housing affordability

🔗 Connect with Dr. Nelva Lee:

• Website: https://www.drnelvalee.com
• Housing Initiative: https://www.concretebuild.org

For more awesome episodes visit our podcast website at WomenOfWealth@transistor.fm

Got a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at @Wowwomenofwealth. Now, let's turn those pennies into power moves!