In the latest episode of Tom's World of Marketing, I sat down with Dawn Apuan, founder of Copy Queens, who went from ministry work and nonprofit leadership to becoming a powerhouse copywriter helping businesses generate sales—sometimes within 24 hours.

Her journey started with one powerful moment.

After being told she had to put her daughter in daycare and questioning her future, Dawn made a decision: "I will figure this out." That decision led her into digital marketing… and eventually to mastering the psychology behind persuasive copy.

Insights she shared:

Great marketing triggers five key neurochemicals in the brain:

• Cortisol – grabs attention by identifying the problem

• Dopamine – gives the audience hope and aspiration

• Oxytocin – builds trust and authority

• Serotonin – creates empathy and connection

• Endorphins – delivers relief and the feeling of resolution

When your message follows that sequence, your audience naturally moves toward action. We also talk about:

1. How small copy changes can dramatically increase conversions

2. Why most marketers miss the most important emotional trigger

3. The surprising connection between faith, neuroscience, and storytelling

And one wild example:

A client changed just two elements on a sales page and increased revenue from $45K to $450K.

Listen to the full episode of Tom's World of Marketing to discover how better messaging can transform your marketing results.

On this episode of Tom's World of Marketing, Tom Foster sits down with Dr. Eric Williams, a board-certified plastic & reconstructive surgeon specializing in peripheral nerve surgery—one of the most complex and misunderstood areas of medicine.

Dr. Williams shares powerful stories of patients who spent years—sometimes decades—living with chronic pain, told repeatedly that "nothing could be done"… until the right specialist looked at the problem through a different lens.

• In one case, a patient suffered 30 years of leg pain.

• In under a minute, the real cause was identified.

• The pain was eliminated completely.

This episode is more than just medicine—it's about education, mindset, and marketing:
✔ Why many patients fall through the cracks
✔ How specialized expertise changes outcomes
✔ Why great medicine needs great marketing to reach the people who need it most

If you or someone you know has been told to "just live with the pain," this conversation might change how you think about what's possible.

Listen to the full episode of Tom's World of Marketing
Featuring Dr. Eric Williams, Dellon Institute for Peripheral Nerve Surgery

What happens when a top-tier attorney thinks like a marketer?

On the latest episode of Tom's World of Marketing, I sat down with Peter Hoppenfeld — the "marketer who happens to be a lawyer" behind some of the biggest names in direct response and info marketing.

Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines — and in this conversation, he breaks down what actually works.

In this episode, we cover:

Why strategy comes before lawyering

• How compliance can be a competitive advantage

• The #1 mistake professionals make when marketing their expertise

• Why trust, integrity, and clarity still outperform every new tool

• How to scale without giving away your "golden egg" (your equity)

"There's no shortcut to smart. The most effective marketing has always been the trusted advisor."

If you're a lawyer, doctor, consultant, or expert trying to grow your practice without risking your license or reputation, then this episode is a must-watch.

Or listen now: [link to episode]

Host: Tom Foster

Guest: Peter Hoppenfeld

#WorldOfMarketing #TrustedAdvisor #MarketingStrategy #Compliance #ProfessionalServices #Entrepreneurship #DirectResponse #PersonalBrand