Yelp to the Rescue

Trust is crucial in commercial transactions. We want to know if the people we do business with are reliable, but if we don't know them personally, how can we be so sure that we should trust the individual on the other side of the negotiating table or the shop counter? In this episode of the In-House Ethicist, John Paul Rollert takes up questions of trust in business, a matter he became attuned to after a very unpleasant trip to the dentist. He shares his story and takes an historic look at how early proponents of capitalism dealt with questions of trust. He also examines whether Yelp and other social media services have helped to solve the problem of "buyer beware" in business.