Brand You Personal Branding Podcast By Mike Kim cover art

Brand You Personal Branding

Brand You Personal Branding

By: Mike Kim
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The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • [#26] How AI Will Impact Books with JJ Virgin

    [#26] How AI Will Impact Books with JJ Virgin
    Mar 17 2026

    AI isn't killing books. The numbers say otherwise, and the opportunity for authors has never been bigger.

    In this conversation, Mike Kim (Wall St. Journal and USA Today bestselling author) and JJ Virgin (4x NYT bestselling author) talk about what actually happens to books in an AI world: who survives, who doesn't, and why your personal brand matters more now than ever.

    They also get into AI clones, institutional knowledge, and why JJ literally has a digital version of herself running 24/7.

    If you're an author, aspiring author, or thought leader trying to figure out where books fit in your business, this one's for you.

    CONNECT WITH ME

    • Newsletter
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    23 mins
  • [#25] The Return to Real in a Post-AI World with Ryan Levesque

    [#25] The Return to Real in a Post-AI World with Ryan Levesque
    Mar 10 2026

    Ryan Levesque built a SaaS company, had a life-changing exit offer fall apart at the 11th hour, and then realized something that shook him: he'd started hating his business, and as a result, he'd started hating himself.

    What followed was a radical reorientation: making a public confession to his audience that none of his emails over the past seven years had actually been written by him, moving to a Vermont farm, and writing every word of his newsletter without AI.

    This is a conversation about what it costs to take your voice back and why the unscalable things are the only real moat left in a post AI world.

    RESOURCES:

    • Ryan's newsletter »

    CONNECT WITH ME

    • Newsletter
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    33 mins
  • [#24] The Five Voices of Thought Leadership

    [#24] The Five Voices of Thought Leadership
    Mar 3 2026

    Your emails, posts, and captions sound generic because you shut off your real voice the moment you think you're supposed to sound impressive.

    You don't have a writing problem. You have a voice problem.

    I've spent over a decade as a brand strategist working with NYT bestselling authors and thought leaders, and I've found that nearly everyone falls into one of five voice types. This post may help you figure out which one is yours, and show you how to adapt it to any platform or situation.

    CONNECT WITH ME

    • Newsletter
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    • X (Twitter)
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    12 mins
All stars
Most relevant
I have been listening to these Mike Kim podcasts continually all week. They are gold! There is so much great actionable info here and Mike makes it so easy to understand. It was such a relief to find this treasure trove after feeling like there was no hope for me and my wonky personal brand. Tons of great info from Mike and from his many relevant and inspiring guests. Thank you, Mike!!!

These podcasts are golden!

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