Your Offer Is Your Positioning: Selling in the Post Scope Era
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Your Offer Is Your Positioning: Selling in the Post Scope Era
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Narrated by:
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By:
Your Offer Is Your Positioning: Selling in the Post Scope Era
Resources:
Services Stack:
https://dogoodwork.substack.com/p/the-service-stack-what-remains-when
The New Value Quadrant
https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price
00:00 Budgets Tighten Up
01:54 Entering Post Scope Era
03:51 Outcomes Over Deliverables
05:36 Scope Creep vs Partnership
06:41 Clients Buy Safety
09:33 Who Cares Positioning
11:17 Offers Communicate Value
15:46 De Risk The Journey
20:23 Underpricing Backfires
22:27 Return To Bespoke
24:06 Belief Is Differentiator
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