Your Q2 Growth Plan: What to Test, Build & Stop Wasting Money On

Brands don’t stall in Q4. They stall in Q2… and only realise it later.

While many food & drink brands wait until peak season to scale, smart brands use Q2 to build the foundations that drive predictable growth later in the year.

In Episode 21 of Fuelling Foodies: The Food Marketing Podcast, we break down what food & drink brands should actually be focusing on between April and June - what to test, where to invest, and what to stop wasting money on before Q4 arrives.

Because when peak season hits, it’s too late to fix your foundations.

Here’s what we cover:

• Why Q2 is the most important growth window for food & drink brands
• Why creative is now the biggest performance driver (not targeting)
• How bundles can increase AOV by 15–30%
• Why selling occasions converts better than selling products
• The biggest wasted spend we’re seeing right now
• Why acquiring new customers in Q4 is often the wrong strategy
• Why testing now leads to stronger Q4 performance

This episode is especially useful for food & drink brands doing £20K–£100K per month who want more predictable, profitable growth heading into peak season.

If you're planning for Q4, this episode is your Q2 roadmap.

LINKS & RESOURCES:

• Buy your #FUELLIVE tickets here!
• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Ready to level up? Join the Food Marketing Club for more email strategies and support.
• Need help with marketing? Book a Strategy Call with Kate

Subscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.