The Art 2 Aging is thrilled that happiness expert, Kathie Donovan, is joining our Body and Soul content series.

Kathie walks her talk. So when she talks about getting happy and staying happy, she’s talking from her soul. She’s living it. She’s being it.

And her approach to becoming happy, is simple and clear. Like happiness itself!

For our paid subscribers

Older adults continue to have a tough time getting their resumes in front of employers.

There’s this thing called AI that has become yet another obstacle for those older folks who are trying to return to the workplace – either out of need or the simple desire to remain productive.

Heap AI on top of ageism and you have a formidable barrier to overcome.

Well, if you can’t beat ‘em, join ‘em, as the old saw goes.

Paul Chaney is 70 years old and he is a solo entrepreneur. He uses AI every day and is making a very nice living for himself as a content creator.

His views on AI, how companies should be using it and how those of us who are older can leverage it are enlightening and offer hope.

Paul is our guest this week on The Art 2 Aging and our conversation kicks off a series of discussions with others about AI in future episodes.

If you are enjoying the content here on The Art 2 Aging, we would love you to become a paid subscriber. You get access to our entire archive of content along with our mid-week features like POV (Point of View) and Body and Soul. It really helps us to continue to generate meaningful information for older adults. Thank you!

When we think about marketing or its close cousin, advertising, we often think Madison Avenue in New York and the famous TV series, Mad Men, about the men and women who populated the early days of mass marketing and advertising.

That series had liberal doses of sexism in each episode along with heavy smoking and drinking, all of which was perfectly accepted and tolerated back then.

What it didn’t have was any reference or after thought to ageism. It was a time in America when the vast majority were still young and becoming upwardly mobile.

But, as populations began to age, marketers often failed to realize the golden opportunity in front of them.

And, in many ways, they still fail to realize it.

This week on The Art 2 Aging, I talk with veteran marketer and product innovator, Costas Papaikonomou to get his thoughts on where marketing is right now and where it could be heading in a world of older consumers.

Costas ran his own agency, Happen Group, which was acquired by Accenture in 2019, and his clients ranked among the biggest consumer goods companies in the world. That makes his insights noteworthy.

If you are enjoying the content here on The Art 2 Aging, we would love you to become a paid subscriber. It really helps us to continue to generate meaningful information for older adults. Thank you!