eCom Karma - Growth & Customer Journey Overview

Welcome to Episode 1 of the eCom Karma Podcast! eCom Karma is an eCommerce Growth & Marketing Podcast. Spending on ads and not seeing results? We'll help you grow profitably by understanding and improving each step of ⁠your customer journey⁠—whether you sell products, services, or both. Ep 1 of eCom Karma breaks down a customer journey vs. a funnel and why treating your online business like a funnel often stalls growth. If your brand is solid but sales, conversions, or booked services aren’t matching the effort you’re putting in, this episode gives you a clearer way to see what’s working, what’s leaking, and what to fix first. You’ll learn the 5 steps we use to scale profitably. Brand Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up Listen for a practical mindset shift that turns “more traffic” into better decisions and better results. Want to learn more? Check out our DIY guides at ecomkarma.com or book a Karma Call. Let’s go. All music courtesy of Jesus Chrysler