AUS POST 2026 ECOMMERCE REPORT - DOWNLOAD HERE

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Australian eCommerce is entering a new era, and standing still is no longer an option.

In this episode, Ryan Martin sits down with Jordan Berke, CEO and founder of global retail strategy firm Tomorrow, to unpack the biggest takeaways from the upcoming Australia Post eCommerce Report 2026.

Jordan explains why Australia is no longer “catching up” in eCommerce. It is becoming one of the most competitive and fast-moving retail markets in the world. With marketplaces accelerating, delivery expectations rising, AI changing product discovery, and shoppers becoming more willing to switch brands, Australian retailers are facing a make-or-break moment.

They dig into what’s driving the reported $86.2 billion in Australian eCommerce spend, why faster delivery is directly tied to conversion, how agentic AI is changing SEO and shopping behaviour, and what brands must do now to compete with Amazon, Temu, Shein, and the world’s best digital experiences.

This is a must-listen for eCommerce founders, marketers, retailers, and brands that want to stay relevant in 2026 and beyond.

• Why Australia is reaching a major eCommerce inflection point

• How marketplaces are reshaping the retail landscape

• Why delivery speed has become one of the biggest conversion levers

• What “shopper promiscuity” means and why it matters for retention

• How customer expectations are changing faster than most brands realise

• What agentic AI means for product discovery and online shopping

• Why traditional SEO alone is no longer enough

• How contextual product content improves discoverability in AI search

• Why smaller brands must double down on differentiation

• What Australian retailers can learn from China, the US, and global leaders

1. Australia is moving from behind to ahead
Jordan shares that Australia’s eCommerce penetration has now caught up with major global markets and is on track to move ahead, making this one of the most important periods for local retailers to adapt and invest.

2. Delivery speed is no longer a nice-to-have
The conversation highlights how every extra day in delivery time can materially reduce conversion rates. Faster fulfillment, smarter inventory placement, and stronger logistics partnerships are becoming essential.

3. Shoppers are less loyal and more willing to switch
Australian households are buying from more brands than ever before. That creates more opportunity, but also more pressure for retailers to win every experience.

4. AI is changing how products get discovered
The future of discoverability is moving beyond keywords and attributes. Retailers need richer, more contextual product content that helps AI tools understand when, why, and for whom a product is relevant.

5. World-class user experience is now the baseline
Australian retailers are no longer competing in isolation. They are competing against the best digital experiences in the world, and mediocre checkout, delivery, and navigation experiences will cost them.

• Australia’s eCommerce market is becoming one of the most dynamic globally

• Faster delivery is driving meaningful conversion gains

• AI-driven shopping traffic is rising fast and could become material very quickly

• ChatGPT may influence shopping, but it may not fully replace retailers

• Smaller brands still have room to win if they differentiate clearly

• Click-and-collect and parcel lockers are still major opportunities for improving convenience and conversion

“You are no longer competing in your own market. You are competing with the world’s best.”

“Cheap is easy. Differentiation is the real game.”

“Traditional SEO is still important, but context is becoming the new competitive advantage.”

“Mediocre eCommerce experiences are not going to survive in Australia anymore.”

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Clutch Glue

Annabel Hay went from billion-dollar construction sites to inventing a globally patented fashion adhesive that actually works. In this episode of eCommerce Australia, the founder of Clutch Glue reveals how one viral TikTok sold out her entire inventory in 24 hours.

We dive deep into the "unsexy" side of innovation, from cold-emailing university PhDs to find a chemical formulator, to managing global logistics from a Bondi share house.

Annabel shares her "turbo" approach to decision-making, why she gave 15% of her company to her sister, and her upcoming move to conquer the New York market.

In this episode, you’ll learn:

• The "Fateful Flash": The wardrobe malfunction that sparked a 4-year R&D journey.

• Lean Scaling: How to run a global brand using Notion, Cin7, and Keeyu.

• The Viral Blueprint: Why low-fi, functional content beats "aesthetic" branding on TikTok.

• Bootstrapping vs. Investors: Why Annabel chose to fund her own growth while working full-time.

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Connect with Jevon

Keeyu Website

Customer service is broken in eCommerce, and it’s costing Australian brands millions.

In this episode of E-Commerce Australia, Ryan sits down with Jevon Le Roux, former MD of SurfStitch and P.E Nation, now CEO & Co-Founder of Keeyu, a platform built to eliminate reactive customer service tickets before they ever exist.

If you’re still hiring more support staff every peak season…
If “Where is my order?” is your most common ticket…
If your team is drowning in manual fixes and system hopping…

This episode will challenge how you think about post-purchase.

According to Australia Post, 1 in 5 online shoppers didn’t get what they wanted last year.

That resulted in $13 billion in churned revenue.

The question is, how much of that churn is preventable?

• Why traditional helpdesks are fundamentally reactive

• The 80+ post-purchase failure points brands don’t monitor

• How proactive post-purchase can cut support tickets by up to 50%

• Why scaling your support team isn’t the real solution

• How brands like Tony Bianco, Muscle Republic and Budgy Smuggler are approaching automation

• Why “Where Is My Order?” might disappear in the next five years

Jevon shares how his experience leading major Australian retail brands exposed a massive gap in post-purchase operations - and how Keeyu is creating an entirely new category: Proactive Post-Purchase.

This episode is a must-listen if you are:

• A founder scaling past $5M+ online

• A Head of eCommerce managing multiple warehouses

• Running Shopify, Magento, Salesforce or WooCommerce

• Hiring seasonal support staff every peak

• Feeling margin pressure in 2026

If complexity is increasing, this conversation is highly relevant.

There’s a clear shift happening in eCommerce:

From reactive ticket management
➡️ To proactive issue prevention

Helpdesks manage tickets.
Keeyu aims to prevent them.

And in a climate where customer acquisition costs are rising and retention matters more than ever, that distinction matters.

If reducing churn and increasing lifetime value is a priority for 2026, operational efficiency is only part of the equation.

At Remarkable Digital, we help Australian eCommerce brands drive compounding growth through SEO, turning high-intent search into predictable revenue.

If your traffic isn’t growing in line with your ambitions, hit the free audit button in the show notes and we’ll show you what’s possible.

Learn more or book a discovery call:
👉 https://keeyu.com

🚨 The Stat That Should Concern Every Founder

🔍 What You’ll Learn in This Episode

🧠 Who This Is For⚙️ The Bigger Shift

📈 Want to Improve Retention & Organic Growth?

🔗 Connect with Keeyu