In this episode of In The LOOP, Jordan Jo sits down with Jessie Jarvis—rancher, entrepreneur, podcast host, and the driving force behind Of The West—for a conversation centered around connection, purpose, and building a life that doesn’t follow a set timeline.

Jessie shares how her journey from pre-med to agriculture led her to create one of the Western industry’s leading career platforms—bridging the gap between employers and job seekers through relationships, trust, and a deep understanding of the industry.

From navigating expectations to redefining success, Jessie opens up about the pressure to “have it all figured out” and why some of the best opportunities come when you let go of the plan. She also dives into her role as a podcast host, using her platform to amplify voices across agriculture and highlight the people shaping its future.

This episode is a powerful reminder that success isn’t about perfect timing—it’s about showing up, staying consistent, and creating connection along the way.

🎧 Tune in to hear how Jessie Jarvis is using her voice—and her platform—to connect an entire industry.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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New Episodes Every Thursday @ 9a ET on Rodeo Live YT

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Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

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Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

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In this episode of In The LOOP, Jordan Jo sits down with one of rodeo’s most recognizable champions—Richmond Champion—for a conversation about the moment that changed the sport of rodeo and the career that led him there.

A nine-time National Finals Rodeo qualifier in bareback riding, Richmond made history when he became the inaugural million-dollar champion at The American Rodeo, a moment that stunned the rodeo world and helped open the door for bigger payouts and new opportunities across the sport.

Richmond shares what life looked like before that historic ride—building a career through years of competition, chasing rodeos across the country, and learning how to compete against the very best bareback riders in the world.

What followed after that moment was something few athletes experience. Winning a million dollars in a single ride brought a new level of attention to both Richmond and the sport itself. As he reflects in the episode, the reality of that moment didn’t fully sink in until later—when the rodeo world realized that a rodeo cowboy had just been paid one million dollars for a ride.

From raising a family on the road to continuing to compete with the next generation of bareback riders, Richmond reflects on the lessons he’s learned through rodeo, fatherhood, and the pursuit of a dream that helped reshape the sport.

This episode offers a behind-the-scenes look at one of the most defining moments in modern rodeo—and the cowboy who helped set it in motion.

🎧 Tune in to hear how Richmond Champion helped put rodeo on the map with the ride that changed everything.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Thursday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of In The LOOP, Jordan Jo sits down with one of the most respected voices in Western sports media—Kadee Coffman—for a conversation about persistence, opportunity, and building a career in the rodeo industry.

Raised on a fifth-generation cow-calf operation in Clovis, California, Kadee grew up surrounded by horses and Western heritage. Her journey began in rodeo queen pageantry, earning titles like Miss California Rodeo Salinas and Miss Rodeo California. When her goal of becoming Miss Rodeo America didn’t unfold the way she expected, it pushed her to rethink her path—leading her to pursue broadcast journalism and eventually a career in Western sports media.

What followed was a career built on what Kadee calls being “pleasantly persistent.” From landing her first opportunities with Superior Livestock Auction to stepping onto some of the biggest stages in rodeo broadcasting, she shares the lessons she learned along the way and the mentors—like Pam Minnick—who helped shape her approach to storytelling.

Kadee also reflects on memorable moments covering the National Finals Rodeo, the fast pace of live television, and the responsibility of telling the athletes’ stories in the moments that matter most.

Beyond the camera, Kadee has also built an impressive career in business development in the construction industry while balancing life as a wife and mother—proving that passion, preparation, and persistence can open doors in more than one arena.

This episode is full of insight, humor, and real-life lessons—including a memorable ranch story about a miniature donkey named Fiesta.

🎧 Tune in to hear how Kadee Coffman continues to dig her heels into the sand and pursue every opportunity that comes her way.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Thursday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of In The LOOP, Jordan Jo sits down with one of the most influential women in rodeo and Western business — Billie Bray — for a conversation that spans three decades of change, resilience, growth, and leadership.

From the electric atmosphere of the 2016 USTRC Finals to the birth of million-dollar rodeos, Billie walks us through the moments that reshaped the Western industry as we know it. She shares what it was like owning and building the USTRC for 20 years, investing in the classification system that leveled the playing field, and helping grow team roping into the largest economic force in Western sports — now paying out over $100 million annually.

But this episode isn’t just about numbers.

It’s about family.

It’s about raising two high-level rodeo athletes.

It’s about watching your son win an all-around title at the Fort Worth Stock Show & Rodeo — the same arena where you once competed — and hearing him say he wants to be just like his mom.

Because at the heart of it all, rodeo is still about values, family, and the culture we’re fighting to preserve.

🎧 Listen now on all podcast platforms and watch via RodeoLive / The Cowboy Channel.

You’re officially In The LOOP.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this long-awaited episode—five years in the making—we sit down with a true legend of the arena, Jayme Marcrum. A two-time world champion in breakaway and tie-down roping, Jayme’s career is defined by a relentless drive that she describes as being "on a mission" from the moment she wakes up until her head hits the pillow.

Jayme takes us back to her roots in downtown Dallas, where she grew up at the Mesquite Rodeo. From running barrel racing exhibitions for a dollar at age three to qualifying for the world standings on horses she had to "make" herself because she couldn't afford the finished ones, Jayme’s story is one of resourcefulness and pure resilience.

Jayme Marcrum didn’t just pave the way for today's breakaway ropers; she helped build the road they are driving on. Tune in to hear from a woman who believes that every time she backs into the box, she has the power to win first.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For more than five decades, Bob Tallman has been the voice of rodeo. He hasn’t just witnessed the evolution of the Western industry… he’s narrated it.

In this episode of In The LOOP, Jordan Jo sits down with Bob Tallman for a conversation about legacy, faith, leadership, and what “retirement” really means.

After 50 years at the Fort Worth Stock Show & Rodeo, Bob has officially stepped away from his full-time announcing role — but make no mistake, he’s not going anywhere. Bob reflects on how rodeo has grown, shifted, and strengthened over generations.

This conversation goes beyond rodeo stats.

And it’s one every rodeo fan — young or old — needs to hear.

Subscribe for more real conversations from inside the rodeo world.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Thursday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Janie Johnson built her career the long way — behind the scenes, on the road, and inside the controlled chaos of live rodeo television. In this episode, Jordan Jo Hollabaugh sits down with Janie for an honest conversation about timing, faith, grit, and the unseen work it takes to help build an industry from the ground up.

From knocking on doors at the NFR as a college intern, to producing live broadcasts, to stepping confidently into hosting, sideline, and analyst roles — Janie shares how preparation, humility, and a willingness to say “yes” shaped every chapter of her journey. She opens up about learning live TV the hard way, finding her voice on camera, and why rodeo doesn’t need to be simplified to grow.

The conversation also goes deeper — into motherhood, marriage, family legacy, and what it means to trust that nothing meant for you will ever pass you by. With humor, heart, and perspective, Janie reflects on building something bigger than herself and why supporting rodeo media matters now more than ever.

🎧 Subscribe for more real conversations from inside the rodeo world.

👍 Like, comment, and share if this episode resonated with you.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Thursday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Horses First. Always.

Before the NFR.

Before the spotlight.

Before most people ever knew her name.

Latricia Duke built a career the long way — in the futurity pen, behind the scenes, and with a commitment to always put the horse first. In this episode, Jordan Jo sits down with Latricia to talk about the horses that built her, the convictions that guided her, and the decisions that defined her career.

From developing elite futurity horses, to transitioning into the WPRA, to finally qualifying for the NFR — this is a story about stewardship, patience, and integrity. Latricia opens up about Vanilla Wafer, the horse who changed everything, why she chose to end his competition career when it was time, and what it means to truly serve a great horse well.

The conversation also looks forward — to genetics, breeding, Carlos stepping into the spotlight, motherhood, and what legacy really means beyond buckles and standings.

🎧 Subscribe for more real conversations from inside the rodeo world.

👍 Like, comment, and share if this story resonated with you.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Thursday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.