woom: Designing Bikes Kids Love and Retailers Can Grow With
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woom: Designing Bikes Kids Love and Retailers Can Grow With
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Today on Bicycle Retail Radio we’re joined by the team from woom bikes to discuss the the brand’s origin story, core values, and thoughtfully designed superlight bikes built specifically for kids.
Plus, the team shares insights on growing the youth bike category, supporting retailers, advocacy initiatives, and what’s next for families and shops in this fun and rewarding segment.
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