The Business Storybook Series

8 books in series
178 ratings

The NBA Story Publisher's summary

The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.

The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of every organization within the league.

Through the story of the NBA, you’ll learn:

  • How to keep a dream alive when it seems like no one wants to see it come true.
  • How a company can find their way out of a financial crisis.
  • How presentation is the secret sauce to the success of any show.
  • And how a company can build a loyal fanbase who will do anything to keep them on top.

Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.

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Business Professionals & Academics Workplace & Organizational Behavior
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  • The NBA Story Audiobook By Rich Mintzer, Eric Mintzer cover art

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  • The Capital One Story Audiobook By Mary Curran Hackett cover art

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  • The Marvel Studios Story Audiobook By Charlie Wetzel, Stephanie Wetzel cover art

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  • The Spanx Story Audiobook By Charlie Wetzel, Stephanie Wetzel cover art

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  • The Target Story Audiobook By Bill Chastain cover art

    • The Target Story

    • How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience
    • By: Bill Chastain
    • Narrated by: Kelly D'Ambrosio
    • Length: 4 hrs and 6 mins
    • Release date: 10-27-20
    • Language: English
    • 14 ratings

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  • The Domino’s Story Audiobook By Marcia Layton Turner cover art

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  • The Microsoft Story Audiobook By Dan Good cover art

    • The Microsoft Story

    • How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud
    • By: Dan Good
    • Narrated by: Mark Smeby
    • Length: 4 hrs and 24 mins
    • Release date: 10-27-20
    • Language: English
    • 7 ratings

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  • The Sephora Story Audiobook By Mary Curran Hackett cover art

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