AUTHOR

Ari Paparo

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Ari Paparo is a writer, podcaster, and commentator on all things advertising. He has worked in the advertising industry for two decades, including as an executive at DoubleClick and Google, and was part of the acquisition and witness to many of the events in the early portions of this book. He is now the CEO of Marketecture Media, a network of podcasts, newsletters, and events covering the digital media business that includes publications under the Marketecture brand as well as AdTechGod, the Advertising Forum, and Ad Tech Explained. He lives in the Union Square area of New York with his wife and two kids.

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Yield

How Google Bought, Built, and Bullied Its Way to Advertising Dominance

By: Ari Paparo

Narrated by: Ari Paparo

Length: 8 hrs and 4 mins

Release date: 08-05-25

Language: English

13 ratings
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