Bill Schley
AUTHOR

Bill Schley

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Bill Schley is an award-winning Branding expert, New York Times Best-Selling author, and a life-long entrepreneur. He is the originator of the Micro-Script concept in Brand communications and is credited as one the top USP (Unique Selling Proposition) experts in the World. He began his career as a writer at legendary Ted Bates Advertising Agency--the original Mad Men agency in New York--where he won a National Effie Award for sales-effective advertising. Bill’s books on Branding and Marketing are taught by experts around the world. In addition to his latest book, the 3rd Edition of "The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less" (N.W. Widener), he is the author of "The UnStoppables: Tapping Your Entrepreneurial Power" (Wiley) a New York Times Best Seller; "Why Johnny Can't Brand" which won the award for "Top 5 Marketing Books of the Year" by Strategy+Business Magazine (Penguin); and Amazon Best Seller "The Power of 10" (HarperCollins). He has appeared on CNBC's Street Signs, CNN Money Online and numerous podcasts and syndicated radio programs. Bill is a graduate of Harvard University, a trans-Atlantic sailor and avid skydiver.
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Best Sellers

Product List
  • The Micro-Script Rules Audiobook By Bill Schley cover art

    • The Micro-Script Rules

    • How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
    • By: Bill Schley
    • Narrated by: Bill Schley
    • Length: 3 hrs and 40 mins
    • Release date: 11-23-18
    • Language: English
    • 45 ratings

    $14.67 or free with 30-day trial

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  • The UnStoppables Audiobook By Bill Schley, Graham Weston cover art

    $19.23 or free with 30-day trial

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