Duane Deason
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Duane Deason

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I am the author of Operationally Svelte: Manage Costs to Increase Profit and Enhance Performance. I wrote the book to take cost management out of the shadows, to explore why current strategies are failing, and to provide a more optimal solution. Companies owe their employees, customers, and shareholders an organization that is lean and best prepared to fend off competition, weather economic downturns, and adapt to organizational change. Svelte companies are not only more profitable but also experience a higher level of performance and innovation when compared to their peers. I spend much of my time advocating, speaking, and educating on the topic of cost management. To pay the bills, I serve as President of The Efficacy Group, where I provide cost management advisory and consulting services. My early career was with PwC followed by starting my first business that provided financial support for companies undergoing transactions. After selling the business, I assumed the role of CFO at one of my former clients that was doing the typical titanic after the dot-com bust in the early 2000s. It was during that time as CFO when I fell in love with cost management. The feeling of saving a company from certain bankruptcy felt more rewarding than the prior acquisitions and initial public offerings that I had supported. The last 25 years of my career have been dedicated to cost management in one form or another. I’ve had the privilege of working with many companies of varying sizes and industries. Through that, I observed patterns that resulted in success and others that led to deterioration. Among these patterns was the realization that companies that failed to prioritize cost management would eventually fail. Just like life, companies can’t outgrow their problems. Hence, I decided to dedicate my career to helping companies lower costs and operate more efficiently without hindering growth or innovation. I am a Certified Public Accountant and have an MBA from Georgetown’s McDonough School of Business.
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