Mark Bertolini
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Mark Bertolini

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From a struggling family of eight, the oldest of six children in seven years shares his journey to the top job at a Fortune 50 company. Not a memoir, Mission Driven Leadership connects life’s lessons to a new leadership approach that provides a blueprint for redefining the capitalist model. In challenging the notion of work-life balance, this book considers the illusion of the trade-off all of us seek in our private lives. Mark Bertolini’s tenure as CEO at Aetna shows how corporate leadership can invest in its employees, drive a higher level of customer service all while delivering a 629% total shareholder return over eight years. As one of the most effective leaders in the post Great Recession economy, Mark exploded the current norms of “how to lead a company” by increasing the Company’s minimum wage to $16 per hour, decreasing employees’ out-of-pocket medical costs and improving a broad range of benefits that significantly improved frontline employees’ quality of life...all before the corporate world began to consider the possibility of such investments. Heralded by many as the most visible wage increase since Henry Ford doubled employee wages in 1914, the investment kicked off a cultural change that supercharged the Company’s performance and challenged other corporate leaders to rethink their employee social contract. This book is a must read for anyone aspiring to a leadership position in business, philanthropy or government. The book also provides insights into how policy makers and Corporate America can find common ground in addressing our nation’s income inequality and lost dynamism.
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