AUTHOR

Phil Barden

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Phil Barden is a proven marketer with over 25 years' experience, including senior and international roles at high profile companies such as Unilever, Diageo and T-Mobile. Fascinated by the insights from decision science and by the value these can bring to marketing, he has latterly immersed himself in this new field. He is now one of very few experts to combine a practitioner's perspective with a profound knowledge of decision science, making him very much in demand among clients and conference organisers alike. In this book he bridges the gap between the world of marketing and decision science, taking the reader on his fascinating journey.

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The Science Behind Why We Buy (2nd Edition)

By: Phil P. Barden

Narrated by: Graham Mack

Length: 9 hrs and 52 mins

Release date: 11-15-22

Language: English

13 ratings
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