AUTHOR

Tim Halloran

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Tim Halloran has built and directed some of the world’s largest brands. He is president of Brand Illumination and has provided guidance to top companies including Coca-Cola, Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, glacéau (vitaminwater and smartwater), Georgia Pacific, the NBA, and Turner Broadcasting System. Prior to consulting, Tim spent ten years at Coca-Cola, leading multiple beverage brands. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, and the development of Coke’s first Internet marketing initiative with his work on Cherry Coke. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University. Tim has also served as an adjunct faculty member of marketing at Emory University and Mercer University. He lives in Atlanta with his wife and three children. His first book, Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers was just published by Jossey-Bass/Wiley.

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Romancing the Brand

How Brands Create Strong, Intimate Relationships with Consumers

By: Tim Halloran

Narrated by: Julie McKay

Length: 7 hrs and 13 mins

Release date: 07-27-20

Language: English

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