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In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million pest control company. Jonas delivers a complete financial and operational metrics masterclass covering KPIs, customer acquisition cost, profit margins, technician performance tracking, and executive scorecards. For pest control owners flying blind without proper metrics, this comprehensive episode provides the complete data-driven framework used by eight-figure businesses.

Jonas breaks down essential KPIs including 50-60% close rates for pest control, customer acquisition cost calculations showing $500 ad spend generating five customers at $100 CAC returning $15,000 over three years for 30:1 LTV ratios, and profit margin benchmarks of 10-15% being good with 25% plus being exceptional. He recommends getting double your CAC back in first 30 days through $250-300 initial pricing and identifies high-profit services like termite work and exclusions generating $3,000-20,000 per job. Jonas implements obsessive daily technician tracking monitoring production value, completion ratios, callbacks, and minimum one upsell weekly using performance-based pay that weeds out underperformers while attracting motivated top earners through automated Field Routes reports.

For executive meetings, Jonas follows EOS meeting Thursdays reviewing total sales by branch, production revenue, stops completed versus remaining jobs, revenue collected targeting 80-90%, and accounts receivable at 30-60-90 days preventing cash flow disasters. He practices radical transparency showing monthly profit and loss statements using hundred pennies exercises where only 10-20 remain after expenses, helping teams buy into profitability through monthly profit sharing. Jonas identifies biggest mistakes as not knowing numbers, not tracking early when systems are easier to build, and focusing on vanity metrics instead of conversions and profitable customer acquisition.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million pest control company. Jonas breaks down his weekly executive meeting structure following the EOS (Entrepreneurial Operating System) model from Gino Wickman's book Traction. He reveals the exact scorecard his leadership team tracks every Thursday at 11am to catch problems early and drive profitable growth. For pest control owners running chaotic operations without clear metrics or executives unclear on what actually matters, this episode provides the complete executive KPI framework used by eight-figure companies.

Jonas outlines his weekly scorecard starting with total sales broken down by branch, production revenue, total stops completed versus jobs remaining for the month to forecast technician hiring needs before getting overwhelmed. He tracks revenue collected aiming for 80-90% or higher, weekly cancellations by branch and technician, and accounts receivable at 30-60-90 days to prevent cash flow disasters from unpaid invoices piling up. Jonas emphasizes that companies can't grow on accounts receivable, requiring daily follow-up on failed credit cards and overdue payments. The majority of executive meeting time focuses on solving issues like discovering a two-person initial service truck only completing 12 stops daily, catching the problem within one week through data anomalies in COGs percentages.

The conversation reveals Jonas's open book policy showing profit and loss statements to the entire team monthly using the hundred pennies exercise where 50 pennies cover overhead, 20-30 cover various expenses, leaving only 10-20 for profit, helping technicians understand business realities and buy into profitability goals. He distributes profit shares monthly incentivizing employees to maximize branch profitability rather than assuming owners pocket all revenue. Jonas follows Traction religiously, rereading it annually as his first book each year, implementing quarterly rocks for big projects and weekly check-ins on employee and customer headlines addressing immediate problems. He identifies the biggest mistakes as not knowing numbers and not tracking information early, emphasizing that tracking doesn't get easier as companies scale so building systems while small is critical.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million plus pest control company. Jonas breaks down the critical technician KPIs that separate high-performing operations from chaotic ones. He reveals his non-negotiable daily tracking system that monitors everything from production value to callbacks, explaining that most CRMs don't pull accurate data automatically requiring manual spreadsheet work. For pest control owners struggling with inconsistent technician performance or unable to identify which techs are actually profitable, this episode provides the complete operations tracking framework.

Jonas identifies the top technician KPIs starting with production value per day per truck, number of stops, and completion ratio which should hit 100% though life happens. He emphasizes tracking callbacks per technician to identify training gaps, noting that high callback rates signal issues with product application, labeling, or rushing through jobs. Jonas monitors skips and reschedules, cancellations per route revealing technicians who don't introduce themselves or show service photos, and average value per stop to catch measurement errors or underpriced jobs. He requires minimum one upsell per week per technician tracked through weekly sales reports, plus reviews and referrals metrics to gauge customer engagement and satisfaction levels that prevent churn.

The conversation reveals Jonas's performance-based pay philosophy rooted in his carpentry background where he outworked 10-to-1 despite being the greenhorn. He pays technicians on commission including percentages on upsells, cash for reviews, and allows customer tips, eliminating hourly wages that reward time over results. Jonas warns that switching to performance pay will cause underperforming technicians to quit or get weeded out, but creates a culture attracting motivated techs who want to earn top dollar. He tracks these metrics using Field Routes with supplemental data from Bravo and Quickie, running automated daily reports delivered to his inbox each morning. Jonas recommends GPS and video in all trucks for insurance discounts and accountability, letting high performers choose their own competition rewards whether cash, shoes, or branded swag.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon