21 Days to a Big Idea!

Creating Breakthrough Business Concepts

By: Bryan Mattimore

Narrated by: Peter Lerman

From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past 25 years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises.

In 21 Days to a Big Idea: Creating Breakthrough Business Concepts, Mattimore takes listeners through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 Days to a Big Idea is a must-listen for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea.

©2015 Bryan W Mattimore (P)2022 Bryan W Mattimore

A Whole New Way Of Thinking

This book provides excellent insight into the thought processes that lead to successful ideation. Whether for intrapreneurship or entrepreneurship, the mental models described in this book can help change the way you think about problems.