A CEO's Survival Guide to Information Technology

By: Bob Coppedge

Narrated by: Bob Coppedge

This audio edition contains 30 additional minutes of content added in June 2020 discussing work from home, work from anywhere, new security threats, and the like.

Ignorance of technology is the new measure of illiteracy. Is it hurting you and your business? Are critical IT decisions being made by the right people in your organization? In many small to medium-sized companies, key business decisions are being made by the IT support folks (geeks), while technology decisions are being made by management. Too often signals get mixed and decisions with less than ideal judgment or clarity are made. You don't need to become a geek to make the best decisions or to grasp what your technology people are telling you - you just have to develop some insight and intuition to the perspective between the two worlds so you can most effectively do your job.

This manual to success will not turn you into a geek. It will, however, teach you the important concepts behind the impact that Information Technology has on businesses of today, and the responsibility of management to understand IT.

The author narrates his own book.

©2018 Simplex-IT Press (P)2020 Simplex-IT Press

Absolutely terrible performance!!!

A definitive rock bottom in performance. The book is good though and it’s pity it’s destroyed by silly echo effects and a bad reader.

Humorous, Educational IT Rundown

Bob shows off his veteran public speaking chops in this audiobook version, detailing what a layman needs to know of IT in order to successfully run a company. Having attended several of his presentations before, I had already expected the information to be presented in an easy-to-understand & concise fashion; what I didn't expect was to laugh as much as I did while listening to this audiobook. As a fellow geek, I appreciated the subtle nods to various “geeky” materials, and especially the more quirky moments of awkwardness reminiscent of Bob's persona. While experienced IT professionals may want to skip over some of the earlier chapters covering the basics, all will find value in the later half of the book — particularly when Bob goes over the all-too-relevant impact of Covid-19 in the "2020 update" chapter at the end, with over 20 minutes of advice not included in the original publication.