Ageism Unmasked

Exploring Age Bias and How to End It

By: Tracey Gendron

Narrated by: Lisa Cordileone

What if everything you thought you knew about aging was wrong?

This bold account of the history and present-day realities of ageism by a nationally recognized gerontologist and speaker uncovers ageism's roots, impact, and how each of us can create a new reality of elderhood.

Ageism Unmasked shifts the lens, enabling us to see that we tolerate, and sometimes actively promote, attitudes and behaviors toward differently aged people that we would reject and condemn if applied to any other group. It peels back the layers to expose how cultural norms and unconscious prejudices have seeped into our lives, silently shaping our treatment of others based on their age and our own misconceptions about aging—and about ourselves.

Offering an all-inclusive approach, Dr. Tracey Gendronreveals the biases behind our false understanding of aging, sharing powerful opportunities for personal growth along with strategies to help create an anti-ageist society.

• Ageism Unmasked will help readers let go of our desperate need to stay young… exposing how we personally, systematically, structurally, and institutionally stigmatize being old.

• Ageism Unmasked will help readers appreciate both the challenges and opportunities of how we all age… showing how ageism is prejudice towards both younger and older people.

• Ageism Unmasked will help readers reset our expectations for getting old… providing the tools to anticipate and experience elderhood as a time of renewed meaning and purpose, empowering each of us to create our own definition of successful aging.


Ageism Unmasked continues Dr. Gendron's transformative work inspiring people of all ages to embrace aging as our universal and lifelong process of developing over time — biologically, psychologically, socially, and spiritually.

Solid book on ageism

Solid book on ageism. Premise and story were eye opening. Production was solid but not incredible. Overall, enjoyed it.

A much-needed corrective on the topic of age bias.

A call to action. An exhaustive, compassionate, and eye-opening chronicle of the dominant cultural narrative regarding aging and its antidote.

Required Reading for EVERYONE.

As an Experienced Professional who watched too many 50 year plus people go into depression by having their work opportunities close down at the exact time when their abilities were at their peak, this book is the story that HAS to be told. Especially today in the western post-morality world when debate was halted in the politics arena by an ever so PC public discourse. This book searches for the root causes of ageism in a comprehensive, thorough presentation of historical, economic and even physiological dimensions. The book does start to run out of ideas when it starts talking about COVID impacts. Not a lack of truth about how older folks suffered, usually alone. But, by following pseudo-poly science vs un-politicized preventive medical care. If you are interested in more about the money driven vaccine mania of COVID, I recommend THE REAL ANTHONY FAUCI, by Kennedy. In the end, Dr Gendron did an excellent job ‘giving voice to’ the millions of Black, Hispanic, Women, Men, Veterans and all other under-represented groups who will ALL be Impacted by ageism, at some point. When is the ‘Solution to ageism… real world experiences for an equitable long life’ coming out? God Bless that effort, too. Nice job… a must read!

This book demonizes anyone wanting to have a serious conversation about the realities of aging

The book wants to have its cake and eat it too. It posits that negative stereotypes about aging are false, but then asserts positive stereotypes about what older people have to offer, as true. Older people can either be stereotyped or they can not. It’s not ok just because it happens to be a kind stereotype. Perhaps she means to say that stereotypes tend to be negative towards older folks and we should also recognize that each individual older person has different gifts to offer.