Analytics the Right Way

A Business Leader's Guide to Putting Data to Productive Use

By: Tim Wilson, Dr. Joe Sutherland

Narrated by: Troy Allan

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of "actionable insights" often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, "So what?"

Analytics the Right Way is a guide for these leaders. It provides a clear and practical approach to putting analytics to productive use with a three-part framework that brings together the realities of the modern business environment with the deep truths underpinning statistics, computer science, machine learning, and artificial intelligence. The result: a pragmatic and actionable guide for delivering clarity, order, and business impact to an organization's use of data and analytics.

The book uses real-world examples from the authors' direct experiences—working inside organizations, as external consultants, and as educators—to empower the listener to put foundational analytical and statistical concepts to effective use in a business context.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 John Wiley & Sons, Inc. (P)2025 Ascent Audio

A must read for anyone who uses data

Deep thinking and insight about the use of data in decision making. I got hard copies for my entire team.

The New Analytics Charter

This detailed guide gives step by step instructions for decision-making with data. It’s a must-read for anyone new to working with data, as well as seasoned consultants and business leaders. It helped me unlearn some bad habits from working in analytics consulting, like collecting as much data as possible “just in case” we need it. Relevant examples are scattered throughout, showing how the frameworks tie together. Truly anyone could pick up this book and walk away with a better understanding of decision-making and how data can be applied in everyday scenarios.