Inspired (2nd Edition)

How to Create Tech Products Customers Love

By: Marty Cagan

Narrated by: Marty Cagan

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.

Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

This audiobook includes a new preface not included in the print edition.

©2018 Wiley (P)2025 Ascent Audio

A must read if you work in Product development

A eye opener if you are struggling to create product that users love. You need to read it.

Inspired to embrace my PM role

Just starting new role as a PM inside a larger company. Although the advice is not as relevant to my life sciences industry, I still benefited from the high-level perspectives and pervasive product culture aspiration which is key for enabling innovation in any organization.